704 Shop

Name: 704 Shop
Address: Charlotte, NC, US
Telephone: +17044969063

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Elevated streetwear. Rooted in culture. Born in Charlotte.

Mask requirements and capacity in the store may change at any time in accordance with state or local mandates or health official recommendations. For faster customer service, please view the Frequently Asked Questions on our website and if you still need assistance, use the contact form also found on our website.

10/28/2026

Holiday tradition meets limited-edition gear! 🎄🦌

Excited to team up with the YMCA for this year’s Krueger Reindeer Romp 5K with exclusive 704 Shop beanies!

Join 1,000+ runners and walkers on December 5 in SouthPark for a festive morning supporting YMCA programs that strengthen our community.

10/27/2026

Gear for Gears! 🏁

The 2026 Charlotte Auto Show is less than a month away, and we’re excited to team up for a limited-edition merch drop celebrating another longtime Charlotte tradition.

📅 November 19–22
📍 Charlotte Convention Center

Whether you’re into classics, custom builds, or the latest rides, there’s something for everyone.

Shop the drop!

05/06/2026

Heavy is the head that wears the crown… so we made a lightweight trucker hat to combat that problem. The Crown Trucker Hat, available now at 704Shop.com

05/01/2026

704 Shop x ⛳️

FORE! Real the 2026 Truist Championship is almost here. Don’t miss our exclusive collaboration, available only at the official Tournament Fan Shop!

04/28/2026

Summer’s creeping in, which means it’s the perfect time to update your wardrobe. Introducing the 704 Shop Field Guide, consisting of new favorites and classics from the archive guaranteed to beat the heat.

04/22/2026

Celebrate Earth Day with our latest drop, the Queen City Rooted Dad Cap - now available at 704shop.com

04/17/2026

Wear your legacy like it means something. Because it does. Introducing the CLT Gramps hat from 704 Shop, available now.

04/15/2026

After that big win, we know the Queen City is buzzing.⚡️

For ONE DAY ONLY, our fan-favorite basketball sweatshirts are 40% off. No codes, no catch, just the best deal of the season. Now live at 704shop.com

Sale ends at midnight tonight!

04/14/2026

Now Live: Charlotte Script Hats. See for yourself at 704shop.com

04/01/2026

704Shop x Banker Bros. Brewing: Because The City Needs Another! Now live at 704shop.com

Address

Charlotte, NC

Telephone

+17044969063

Website

http://www.704Shop.com/

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