Undeserved

Founded in 2019, Undeserved seeks to use clothing and culture to help raise money and awareness for mental health.

09/15/2026

Who said summer had to end?

Video by Onkar singh

08/06/2026

discolines in our reworked Walter Payton jersey for his Lollapalooza performance

Huge thank you to ᴇʟɪssᴀ ʀᴏʙʏɴ ᴊᴇᴡᴇʟʀʏ for making the connection

07/08/2026

For a player with as many achievements and accolades as Sabrina Ionescu, it’s no surprise that her alma mater would decide to honor her by renaming their gym after her. We had the honor of designing her a custom jacket for the event made with old jerseys from the school and displaying some of the most iconic moments from her time there.

A special thank you to Jess Wilson for commissioning the piece and thank you to Brandon Todd for the photos.

06/16/2026

Max Styler rocking our reworked Umbro in Brazil

Thank you to Clay Westcott for the photos

05/28/2026

Reworked Charcoal Chore Jacket

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05/20/2026

Reworked LT Jersey

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05/07/2026

B-Side Kitchen II

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04/14/2026

Undeserved Spring 26
Available exclusively on 4/18 at B-Side Kitchen

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Address

Chicago, IL

Website

http://undeserved.shop/

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