Endetail

Name: Endetail
Address: PO Box 802378, Chicago, IL, 60680, US
Telephone: (312) 986-9736

A boutique agency that specializes in the design, development and execution of retail and brand stor endetail LLC. Our market is specialty retail.

is a boutique agency emphasizing an intimate, collaborative approach to the design, development, and execution of specialty retail and brand fixtures. We are a progressive, passionate and client-oriented team committed to making our clients’ vision a reality. We live and breathe client objectives, enabling us to become a bridge for our clients to get from where they are to where they want to be. W

e don’t phone in development, production, or delivery; instead, we become an integral, irreplaceable member of our clients’ team. Our niche is providing exceptional service and attention to detail – to every brand and store, regardless of size.

07/20/2026

Dinner reservations or design consultation? At Marcel 945 Madison, the answer is both.

Tucked beneath the iconic Breuer building on New York City’s Madison Avenue, Marcel was created by Roman and Williams Guild in collaboration with Sotheby's. The restaurant is a contemporary response to Marcel Breuer's monumental Brutalist architecture. Warm walnut paneling, sculptural lighting, handcrafted materials, and layered vintage furnishings soften the building's raw geometry, creating a space that feels both intimate and immersive.

The experience extends beyond the dining room. Many of the custom furnishings, lighting, glassware, and tabletop pieces designed for Marcel are also available to purchase, allowing guests to bring elements of the space into their own homes.

Part restaurant, part gallery, and part retail concept, Marcel reflects the growing intersection of hospitality, design, and collecting.

Photos and info via Romanandwilliams.com and Sothebys.com.

Learn more about this Sothebys x Roman and Williams collaboration at https://www.sothebys.com/en/restaurants/marcel.

07/17/2026

The loudest design trend of 2026? Better acoustics.

In retail and hospitality, every detail shapes the customer experience, and sound is proving to be one of the most influential.

That's why designers in 2026 are embracing acoustic design as a tool to enhance comfort and improve a store environment.

That shift is showing up in three major ways:

1. Reimagined ceilings: acoustic baffles, clouds, and ceiling features are transforming overhead space into both a design statement and a sound-management tool.
2. High-performance materials: fiber-based and sustainable materials add warmth, texture, and comfort while helping to reduce unwanted noise.
3. Integrated acoustic solutions: as technology becomes more embedded in the retail landscape, acoustic treatments are being designed to work seamlessly with AV and IT infrastructure.

If your space is doing all the talking, make sure it's being heard!

Find more acoustic treatment trends at https://ezobord.com/acoustic-design-trends-2026/.

07/15/2026

The best seat in the house is the one closest to the canvas.

At Michelin-starred Lilo in Carlsbad, California, the design is intentionally restrained, allowing the food to take center stage.

Natural materials, soft textures, and an open layout reflect the restaurant’s connection to the California coastline.

Every detail is thoughtful, creating a space that invites guests to slow down, settle in, and pay attention. Centered around a 24-seat chef’s counter, the dining room offers a front-row seat to the creative process.

The dishes showcase a level of craftsmanship that blurs the line between cuisine and art.

Meticulous presentation and quiet confidence work together to create an experience that feels intimate & immersive.

Every great performance needs a stage. At Lilo, the counter, the kitchen, and the plate share the spotlight.

Learn more at Restaurantlilo.com.

07/13/2026

Fresh retail is ripe for reinvention.

For its takeover of Selfridges' Corner Shop, Golden Goose transformed the space into an Italian-inspired fruit market, where sneakers and accessories were discovered like seasonal produce. From one-on-one customization with Dream Makers to fruit-inspired artwork, smoothie stops, stickers, and postcards, every detail encouraged visitors to slow down, explore, and make something uniquely their own.

Instead of simply showcasing products, the pop-up turned shopping into a creative, hands-on experience.

This example speaks to the growing role of pop-ups in retail strategy.

Activations give brands the opportunity to show up in new markets, reach different communities, and create a local presence in places where they may not have a permanent footprint.

Learn more about the Selfridges x Golden Goose pop-up at https://fashionunited.uk/press/retail/golden-goose-takes-over-the-corner-shop-at-selfridges-with-frutteria-golden/2026040187204.

07/08/2026

Is embracing change the new permanent fixture?

As product launches become more frequent and customer preferences shift faster than ever, retailers are rethinking how their stores are designed.

Enter modular displays: flexible shelving, tables, and fixtures that can be easily moved, rearranged, and refreshed as needs change.

Brands like Uniqlo are embracing this approach, creating stores built to evolve alongside new products, trends, and promotional campaigns.

Spaces that embrace modular design are becoming more adaptable, generating less waste, and keeping the shopping experience feeling fresh for customers.

As retail continues to evolve, store design will be expected to move just as quickly. The good news is, modular retail fixtures can keep up with the need to reimagine a space at a moment’s notice!

Learn more about modular and adaptive store layouts at https://www.nrfbigshoweurope.com/en/industry-trends/reimagining-retail?utm_source=chatgpt.com.

Photos via Uniqlo.

07/07/2026

This retail concept is a monster in the best possible way.

Created by Gentle Monster, ‘Haus Nowhere’ is a striking 13-story concept store in Seongsu-dong, Seoul. Each floor showcases a different Gentle Monster brand including its eyewear, fragrance, headwear, and dessert lines.

Giant kinetic sculptures and futuristic installations set the scene. Guests wander through immersive brand experiences, and even a surreal tea house that transforms every floor into a new discovery.

‘Haus Nowhere’ brings to life the idea that retail in 2026 is about building worlds people can't experience anywhere else.

The entire space keeps people exploring, wondering, and talking.

When every product is a click away, experience becomes the beast to beat.

Learn more at https://www.complex.com/style/a/shinnie-park/gentle-monsters-new-flagship-haus-nowhere-seoul.

07/06/2026

90% of retailers are using AI but most of them are struggling to create long-term results. Here’s why…

Retailers are racing to adopt AI, with nearly 9 in 10 already using or piloting AI solutions. Yet most never make it beyond the pilot stage.

Analysts say that’s because breakdowns most often occur in stores and distribution centers, where connectivity, devices and even data reliability can create chaos.

AI is only as effective as the environment it's operating in. If cameras are outdated, internet connections are unreliable, or inventory data isn't accurate, AI can't do its job, no matter how advanced the technology is.

As AI becomes a bigger part of retail operations, many retailers are finding that success starts with getting the basics right. Strong networks, reliable devices and accurate data make it easier to turn AI investments into real results.

Follow us for more insights on the trends making headlines and the foundations making them possible.

Learn more at https://www.retaildive.com/spons/90-of-retailers-are-using-ai-far-fewer-are-ready-to-run-it-at-scale/822118/.

07/02/2026

The internet's favorite collectibles have officially escaped the algorithm.

From blind boxes to brick-and-mortar brilliance, Popmart is unboxing a new era of retail.

Remember Labubu and the collectible craze that took over TikTok?

Fueled by that trend, these viral characters are showing up far beyond your feed, with POP MART expanding to more than 60 stores across the U.S. and Canada.

Their flagship locations, including the sprawling two-level destination at Westfield Sydney, are designed as immersive brand worlds where fandom comes to life.

Shoppers who first discovered Labubu, Molly, and Skullpanda online can now interact with them in-store and through augmented reality.

By scanning QR codes throughout the space, visitors unlock gamified treasure hunts, shareable AR filters, and interactive moments tied directly to POP MART's iconic IP.

The internet may have sparked the obsession, but the store is where the fandom comes to life.

Learn more about POP MART’s US expansion at https://chainstoreage.com/pop-mart-plots-2026-growth-heres-where.

Photos via Red-sh.com / Kivicube.com / Thetoyshop.com

07/01/2026

Retail therapy meets dinner reservations.

Yutori, a newly opened Japanese concept in Palo Alto, CA brings both together under one roof.

Start with a miso latte and a wagyu sando from the café, browse shelves stocked with specialty knives and artisanal pantry goods, then return in the evening for a full dinner and pan-Asian cocktails.

The 6,000 square feet space is organized around a Japanese garden, with each room flowing naturally into the next.

Retail, restaurant, or both? The better question is: why choose?

Learn more about Yutori at https://www.almanacnews.com/palo-alto/2025/05/27/a-japanese-marketplace-and-full-service-restaurant-concept-is-coming-to-palo-alto/.

06/29/2026

Every room serves a course in history at Elmina in Washington, D.C.

Spread across three levels are materials that shaped the transatlantic trade - to***co, cotton, indigo, sugarcane, metal, and wood.

The restaurant celebrates the richness of African heritage while encouraging reflection on the journeys, struggles, and resilience that helped shape it.

That same sense of storytelling carries into the food.

Ghanaian-American chef Eric Adjepong describes the menu as “a love letter to the ancestors and recipes I grew up with.” (Wallpaper*, April 2025).

More than just a restaurant, Elmina shows how a space can spark conversation, honor the past, and help people connect with their roots.

Learn more about Elmina at https://www.wallpaper.com/travel/restaurants/elmina-washington-dc.

Address

PO Box 802378
Chicago, IL
60680

Telephone

(312) 986-9736

Website

http://www.endetail.com/

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