LURE

09/29/2026

Dear New York,
We’re here ❤️.
We hit a glitch with the new build but it’s coming soon!

09/26/2026

Whew ladies it’s Blue Jean Jacket, Camouflage Jacket and Black, Olive and Rust Leather season and we have them all at LURE

09/26/2026

Missed my launch date because of something I’m still planning my way out of but I’m dropping TODAY! Finished or not. 🖤✨

Sometimes you have to open the doors while you’re still getting things in order. And that’s exactly where I am.

The new merch will drop when it’s fully ready. Until then, enjoy our current collection and watch LURE’s next era come together!

ONE BRAND. TWO ERAS. STILL BUILDING. 🛍️

ishoplure.com | LURE Boutique - (13th Year Anniversary)

09/26/2026

Missed my launch date because of something I’m still planning my way out of but I’m dropping TODAY! Finished or not. 🖤✨

Sometimes you have to open the doors while you’re still getting things in order. And that’s exactly where I am.

The new merch will drop when it’s fully ready. Until then, enjoy our current collection and watch LURE’s next era come together!

ONE BRAND. TWO ERAS. STILL BUILDING. 🛍️

ishoplure.com |

09/07/2026

Happy Labor Day from LURE! 🇺🇸✨

Today, we celebrate the workers, dreamers, builders, entrepreneurs, and everyday people who keep showing up and making things happen.

Take the day to REST. RESET. RECHARGE.

And if looking fabulous happens to be part of your Labor Day plans… you already know where to find us. 😉🛍️

From our LURE family to yours, have a safe and beautiful Labor Day! ❤️

✨ SHOP LURE
www.ishoplure.com

ShopSmall WomenInBusiness

09/01/2026

😂
“Welcome to the LURE ADHD Rollout: 15 days of me remembering all the things I should’ve been promoting weeks ago.” 😭😂

So apparently when you relaunch a website, you’re supposed to actually PROMOTE the relaunch. 😭

My ADHD: “We have plenty of time.”

The calendar: September 15th is literally around the corner.

Sooooo… welcome to the completely organized, absolutely planned, definitely-not-being-created-as-I-go LURE 13-Year Anniversary ADHD Rollout. 😂

On September 15, 2026, LURE officially celebrates 13 YEARS ONLINE and the NEW www.ishoplure.com goes live.

Same LURE.
Same mission.
Much bigger vision.

And while I’ve been over here redesigning websites, moving things around 37 times and deciding I suddenly hate fonts I picked 48 hours ago 😭… y’all are STILL SHOPPING.

So special shoutout to our clients in DENVER and THE BRONX who just placed orders! 🖤

Thirteen years later and LURE is still shipping across the country. THAT part never gets old.

Between now and September 15th, I’m taking y’all behind the scenes: old LURE, new LURE, products, throwbacks, website previews, client love, probably a few things I forgot existed 😂 and the story behind building this brand for 13 years.

The LURE you know built the foundation.
The LURE you’re about to meet is the evolution.

09.15.26.
A NEW ERA OF LURE.

Now let me go make an actual content calendar before my ADHD decides we should redesign something else. 😭😂

08/31/2026

07/14/2026

06/07/2026

Celebrating my 13th year on Facebook. Thank you for your continuing support. I could never have made it without you. 🙏🤗🎉

05/25/2026

WELCOME TO THE LURE™ EDITORIAL UNIVERSE ✨

Upload your selfie.
Become the campaign.
Become the moment.

I turned one of my real boutique mirror selfies into a luxury manga-inspired LURE™ fashion editorial and now I’m obsessed 😭🔥

Every panel is ME.
Every outfit is LURE.
Every frame feels like a luxury fashion campaign.

Should we turn this into a customer experience at LURE Boutique? 👀

Try this prompt with your own photo:

“Create a luxury fashion editorial inspired by LURE Boutique. Preserve my exact identity and transform me into the star of a cinematic boutique campaign with luxury streetwear styling, boutique signage, shopping bags, glossy editorial lighting, manga-inspired fashion panels, and upscale feminine fashion energy. Include luxury LURE branding throughout the scene.”

Tag us so we can repost your look 🖤


LURE Boutique