FRET12

FRET12 FRET12 is born from a shared passion for guitar and nomadic tour culture. All-access. Rock N' Roll.

From studio to stage and everywhere between, FRET12 peels back the curtain with content that provides a raw, behind-the-scenes look into Rock N' Roll Artists and culture today. "The Sound and The Story" documentary series boasts never-before-seen interviews, storytelling and in-depth coverage of some of today's most influential Rock artists.

07/17/2026

While was touring his new album “Moo” we had a quick chat about his takes on punk style, handmade visual art, and capes.

Taking a look back at a great weekend at . Thanks to everyone who stopped by the FRET12 Lounge backstage. It was great m...
07/17/2026

Taking a look back at a great weekend at .
 
Thanks to everyone who stopped by the FRET12 Lounge backstage. It was great meeting so many people, playing pinball on machines from , and putting our hand-carved block to work on bandanas, tote bags, and prints throughout the weekend.
 
Good people, good food, and great live music.

FRET12 and are making some noise together. For our first exclusive piece, we’re unveiling The Rail Jacket. We’ve put a ...
07/17/2026

FRET12 and are making some noise together.
 
For our first exclusive piece, we’re unveiling The Rail Jacket. We’ve put a new spin on the vintage railroad jacket, designed for makers, creatives, and musicians, and inspired by the front-row rail, where the band and the crowd meet. Three distinct versions are naturally dyed with locally roasted , bringing a little more Chicago into every piece.
 
Join us for an evening of music, drinks, and good company at the Huckberry shop on Armitage. will perform live while Metric Coffee and keep the drinks flowing. All three jackets will be available to try on and preorder.
 
RSVPs go live next week.

07/13/2026

We caught up with ’s backstage at , talking festival style, stage fits, and the connection between what he wears and the music he makes.
 
SAVNT’s goal for Smokeout was simple: stay cool, move freely, and still feel like a rockstar. Flared jeans, a custom tee made by his wife, and his hair down. A look that feels effortless but still owns the stage.
 
🎸 Ghost Hound’s new album Justified arrives August 21. The cover features SAVNT in a John Varvatos leather jacket with what he calls a “vampire slayer” feel.

07/12/2026

Enter the Traveller. Hightailing it from town to town with nothing but his gear for company, the Traveler is on a lifelong, one-man world tour. This new tee is rolling into town for this month’s twelfth drop.

07/10/2026

Up close with the Parlor Acoustic — Dog Hair Gloss Top, Satin Back.

🔗 View all our guitars via the link in bio ⇈ ⇈

It’s day two at , and in celebration of all things food, we just added two new books from to the shelves:💥Bar Brutal: A...
07/09/2026

It’s day two at , and in celebration of all things food, we just added two new books from to the shelves:

💥Bar Brutal: A Cookbook of Revelations
💥EL BAJÍO: Recipes & Wanderings

Good food, good stories, and plenty to dig into. Available online and in-store.

07/02/2026

We caught up with to talk style, merch designs, and more. There’s still time to catch them touring their new album “Kill the Ghost.”

The FRET12 shop will be closed July 3 and 4. We’ll be back in the shop after the holiday.
07/01/2026

The FRET12 shop will be closed July 3 and 4. We’ll be back in the shop after the holiday.

Address

1357 N Elston Avenue #165
Chicago, IL
60642

Opening Hours

Friday 12pm - 5pm
Saturday 12pm - 5pm

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