Shop Confidence

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Shop Confidence A hip American-made apparel brand that empowers young girls and women of ALL sizes to walk with their head high, love themselves and follow their dreams.

CONFIDENCE is a young contemporary
apparel brand by Model Atelier created to empower young girls of all shapes and sizes to love themselves as they are and believe they are capable of achieving greatness. 50% of proceeds of every sale goes towards furthering the education of young girls and women in underserved communities. WE BELIEVE:
-When you look good you feel confident
-CONFIDENCE can be worn everyday
-In funding the education for inner-city youth

We specialize in casual tops, skirts, blazers
dresses, jackets, and
accessories for juniors and young adults who are
ready to walk with CONFIDENCE.

10/09/2026

Bloom where you are planted. We are located inside of one of the top tourist destinations Navy Pier and have transformed such an iconic destination into a place of hope, encouragement and community.

Thank you to our partners at Navy Pier and the community that travel abroad to visit and experience what we've been called to do.

Redefining off-duty style at the City of Confidence Fashion Experience. From relaxed denim layers to elevated track sets...
10/08/2026

Redefining off-duty style at the City of Confidence Fashion Experience. From relaxed denim layers to elevated track sets and tailored streetwear combinations, these looks prove that true confidence comes effortlessly.

WE’RE GOING TO DISNEY WORLD! Confidence Apparel is headed to Orlando to join the National Federation of Families Confere...
10/07/2026

WE’RE GOING TO DISNEY WORLD!
Confidence Apparel is headed to Orlando to join the National Federation of Families Conference, and this one feels special.

Our brand has always been bigger than clothing. It’s about what we remind people of when they wear it:

Keep showing up.
You are worthy of life and love.
Hope belongs here.
Trust the process.
Inhale Confidence. Exhale Doubt.

To bring those messages into a space filled with families, leaders, advocates and people committed to mental health and stronger communities is exactly where Confidence belongs.

From Chicago to Disney World, we’re taking the mission with us.

Orlando, we’re coming with Confidence.

10/06/2026

They didn’t just open the show. They set the tone.

King College Prep Marching Band brought the energy to the City of Confidence Fashion Experience and created a powerful opening moment for an evening centered on confidence, community and hope.

Through our partnership with CPS Network 17, creating opportunities for Chicago’s next generation to be seen, heard and celebrated remains an important part of our mission.

From the first beat, we knew it was going to be a special night.

Thank you, King College Prep, for helping us put HOPE IN MOTION.

10/05/2026

Art in motion. Hope in every stroke.
At the City of Confidence Fashion Experience, artist Jeffery Beckham Jr. transformed a dress into a living canvas, creating a one-of-one piece in real time as fashion, art, and purpose came together.
This moment captured exactly what City of Confidence is about: expression, creativity, community, and the courage to create something meaningful.

The runway at the 2026 City of Confidence Fashion Experience was more than a presentation of style. It was a reflection ...
10/03/2026

The runway at the 2026 City of Confidence Fashion Experience was more than a presentation of style. It was a reflection of strength, individuality, purpose, and the confidence to show up fully as yourself.
Every look told a story. Every step carried intention. Every model brought the vision to life.
This is what happens when fashion becomes a platform for something bigger.
HOPE IN MOTION. 💛
Thank you to our incredible models, production team, partners, and everyone who joined us at Navy Pier for an unforgettable evening.

City of Confidence Fashion Experience
Presented by Confidence Apparel
📷 Alex Callejo

09/30/2026

J. Ivy Tarrey Torae and King College Prep band open City of Confidence with a powerful statement, DREAM BIG.

Grammy award winners J. Ivy and Tarrey Torae opened this year's City of Confidence Fashion Experience with King College ...
09/29/2026

Grammy award winners J. Ivy and Tarrey Torae opened this year's City of Confidence Fashion Experience with King College Prep band and literally filled the room with energy and passion. The powerful vocals and masterful wordplay were absolutely inspiring!

City of Confidence was never meant to be just a fashion show. It’s an experience built around fashion, art, music, beaut...
09/22/2026

City of Confidence was never meant to be just a fashion show. It’s an experience built around fashion, art, music, beauty, food, community and HOPE.

And none of this happens alone.

We’re grateful for the incredible partners, creatives and organizations who said YES to the vision and are helping us bring City of Confidence: Hope in Motion to life.

Navy Pier • Flyover • Zzazz Productions
King College Prep • Network 17
LAMIK Beauty • Tequila 1369
Jeff Beckham • DJ Lil Tiff • Ben Mulwana
Flipp N Flavors • CS Magazine

Different talents. Different experiences. One city coming together around one message:

KEEP SHOWING UP.

This is Chicago.
This is community.
This is fashion with purpose.
This is City of Confidence.

Thank you to every partner and every person behind the scenes who believes in what Norman and I are building.

Now we need YOU there.

Come for the fashion. Stay for the music, art, beauty, flavors and community. Leave with HOPE.

CITY OF CONFIDENCE: HOPE IN MOTION
Sunday, September 27
Navy Pier

🎟️ GET YOUR TICKETS NOW.
Don’t just watch the moment online. Be part of it.

Tickets at the link in bio.

ConfidenceApparel

Address

1410 S Museum Campus Dr
Chicago, IL
60605

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