Upper Park

Upper Park California landmark company. Chico based. Our goal is to provide clothing for the trails and pavement.

Supplies for the travelers driving miles for beautiful views and golden sunsets. We explore the land, go on long road trips and dig our toes in the sand. California is where we come from and Upper Park is our landmark.

🚨 Temporarily Closed 🚨Over the weekend we walked in to major flooding at the shop. A rough reminder that old infrastruct...
05/25/2026

🚨 Temporarily Closed 🚨

Over the weekend we walked in to major flooding at the shop. A rough reminder that old infrastructure has its moments.

Cleanup is underway. We’ll be back soon.

April showers bring 🌼
05/05/2026

April showers bring 🌼

Happy Easter 🐣Thanks to everyone who got out there and played along.And big thanks to our friends who helped make it hap...
04/06/2026

Happy Easter 🐣

Thanks to everyone who got out there and played along.
And big thanks to our friends who helped make it happen.

Until next year.

Northern Star Mills added a little something extra to this one 🐣Next egg drops soon.
04/03/2026

Northern Star Mills added a little something extra to this one 🐣

Next egg drops soon.

We brought in a special guest this year ☕️Lovebird Coffee | Chico State slipped in a gift card into one lucky egg.The Hi...
04/02/2026

We brought in a special guest this year ☕️

Lovebird Coffee | Chico State slipped in a gift card into one lucky egg.

The Hidden Gems Egg Hunt continues.

Details in bio.

04/01/2026

👾 Players. Get ready. 👾

We made it harder.
We made it better.

7th Annual Hidden Gems Easter Egg Hunt.

Over $800 in prizes but only a few will find them.

Join the game.
Details in bio.

Chico made, moving through the Golden State.
03/28/2026

Chico made, moving through the Golden State.

Your search for basics ends here. 100% cotton tees bundled together for an easy pick up.
02/10/2026

Your search for basics ends here. 100% cotton tees bundled together for an easy pick up.

Might’ve taken a few extra trips on the clock to get the right shots 🫢First, we took the photos, then each swimming hole...
12/19/2025

Might’ve taken a few extra trips on the clock to get the right shots 🫢

First, we took the photos, then each swimming hole was carefully illustrated by the talented

Santa’s sleigh coming through in only 19 days 🎅🏻This man’s creativity always amazes us. hand tailored these denim pants...
12/07/2025

Santa’s sleigh coming through in only 19 days 🎅🏻

This man’s creativity always amazes us. hand tailored these denim pants and jacket from reclaimed scraps.

Of course we had to top off the fit with our Bookie Cap.

Address

122 W 3rd Street
Chico, CA
95928

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 10am - 7:30pm
Friday 10am - 5:30pm
Saturday 10am - 5:30pm
Sunday 11am - 4pm

Telephone

+15304877118

Website

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