Upper Park

Upper Park California landmark company. Chico based since 2013. Our goal is to provide clothing for the trails and pavement.

Supplies for the travelers driving miles for beautiful views and golden sunsets. We explore the land, go on long road trips and dig our toes in the sand. California is where we come from and Upper Park is our landmark.

A new landmark for an old favorite.We had the opportunity to design the new Upper Bidwell Park sign with our Bear Hole S...
08/21/2026

A new landmark for an old favorite.

We had the opportunity to design the new Upper Bidwell Park sign with our Bear Hole Sunset artwork.

08/12/2026

Lately we’ve been hearing, “I don’t go downtown.” But we do.

And it takes a village to keep this place moving.

Just the bare essentials 🤠
07/25/2026

Just the bare essentials 🤠

No gatekeeping here, we’re just enjoying summer 🇺🇸Where to next?
07/02/2026

No gatekeeping here, we’re just enjoying summer 🇺🇸

Where to next?

The spot stays the same, but the sunset is different every time.
06/25/2026

The spot stays the same, but the sunset is different every time.

We’re back and as good as new. Big thanks to everyone that helped us recover from this disaster. Our amazing sales team ...
06/04/2026

We’re back and as good as new.

Big thanks to everyone that helped us recover from this disaster. Our amazing sales team and store manager, , and our landlord. Rock solid team that found the problems and fixed them.

🚨 Temporarily Closed 🚨Over the weekend we walked in to major flooding at the shop. A rough reminder that old infrastruct...
05/25/2026

🚨 Temporarily Closed 🚨

Over the weekend we walked in to major flooding at the shop. A rough reminder that old infrastructure has its moments.

Cleanup is underway. We’ll be back soon.

April showers bring 🌼
05/05/2026

April showers bring 🌼

Happy Easter 🐣Thanks to everyone who got out there and played along.And big thanks to our friends who helped make it hap...
04/06/2026

Happy Easter 🐣

Thanks to everyone who got out there and played along.
And big thanks to our friends who helped make it happen.

Until next year.

Northern Star Mills added a little something extra to this one 🐣Next egg drops soon.
04/03/2026

Northern Star Mills added a little something extra to this one 🐣

Next egg drops soon.

Address

122 W 3rd Street
Chico, CA
95928

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 10am - 7:30pm
Friday 10am - 5:30pm
Saturday 10am - 5:30pm
Sunday 11am - 4pm

Telephone

+15304877118

Website

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