Shop North End

10/26/2026

GLAM GIRLS, WE’RE BACK!

Round TWO of our Sip & Make-Up Master Class Series is here, and we’re bringing back the one and only Freddy Lopez for an evening that’s ALL ABOUT THE EYES!

Just in time for the holiday season, we’re learning how to take our everyday eyes from cute to HOLIDAY GLAM! Think sultry shadows, the perfect eyeliner, fabulous falsies, and all those little tricks the pros have been keeping to themselves!

With 17+ years of experience, former MAC makeup artist and Tarte Cosmetics Global Ambassador Freddy Lopez is ready to spill ALL the beauty secrets!

And because we don’t do boring classes around here, we’re adding locally made w**e from López Family Vineyards, charcuterie, goodie bags, a little shopping, and a whole lot of girl time!

✨ THE DETAILS ✨

•Thursday, December 10th
•5:30–7:00 PM
📍 North End | 233 N. Cloverdale Blvd.
🎟️ $75 per person
•Register at www.northendca.com/event-list

Come sip, snack, laugh, learn, and leave with the confidence to glam up those gorgeous eyes like a PRO!

Spots are limited, so grab your girlfriends and snag your seats!

10/26/2026

THANK YOU, NORTH END FAM BAM!

What a way to wrap up our SUP Series for the year! We ended the season with a Witches Paddle, and Mother Nature absolutely did not disappoint. The lake was beautiful, the sunset was epic, and we couldn’t have asked for a better way to close out the season.

But it got us thinking… you might be wondering, why is a clothing boutique organizing stand-up paddleboard meetups?

Well, if you know us, you know North End has always been about more than just clothes. It’s about community, connection, and creating a place where people feel like they belong.

Over the years, we’ve realized that people are looking for more opportunities to connect, meet new friends, and be part of something bigger. And honestly, we love that!

The four of us are outdoor enthusiasts, and we love taking advantage of everything our beautiful town and surrounding areas have to offer. When customers would ask what we were doing over the weekend and we’d say, “Heading to Yorty Creek to SUP!” we started hearing from so many of you who wanted to try it but didn’t necessarily want to go alone.

And just like that, the North End SUP Series was born!

It’s been so much fun getting out on the water with familiar faces, meeting new friends, and building connections outside the four walls of our shop. Thank you to everyone who joined us this year and helped make these meetups so special. We’re already looking forward to doing it again next season!

Didn’t know about the SUP Series? Come join the fun next year!

You can sign up to stay in the loop and find all our upcoming events at www.northendca.com. We also share updates on Instagram and Facebook at .

And until then… SEE YA IN THE SHOP!

We’ve got so many cute fall layers and cozy pieces rolling in, and we’re starting to stock some pretty awesome holiday gifts, too. We’re also working on new North End sweatshirts coming soon from none other than our local favorite, CloverDesign! AND we have a super special surprise in the works featuring artwork from a local artist on some North End apparel.

More on that soon!

Thanks for being part of our little North End community. Whether you shop with us, paddle with us, stop to chat, or simply cheer us on, we’re so happy you’re here.

Here’s to good people, new adventures, and finding your tribe right here at home.

XOXO,
Mollie & Bri
North End

10/26/2026

10/23/2026

We love a little cowhide moment, so naturally, we needed sneakers to match. VICTORIA SHOES has officially mastered the art of taking retro and making it feel fresh, funky, and oh-so-current. Think cowhide details, two-tone laces, unexpected color combos, and just the right amount of personality. Because boring sneakers? Could never be us.

10/23/2026

We love a good cozy sock, and Free People understood the assignment! Three pairs of cozy goodness wrapped up in one adorable gift set. Perfect for gifting, stocking stuffing, or keeping all to yourself (we fully support that decision).

10/22/2026

We can help with that!

10/22/2026

Dry lips? Waxy balms? We’re breaking up with both.
Meet our newest little obsession, Lady May Tallow Lip Balm! Made with grass-fed beef tallow (yes, you read that right 🐮), this little lip-loving miracle is packed with vitamins A, D, E & K to nourish, soften, and keep those lips feeling oh-so-kissable.

What we love even more? Lady May started in a family kitchen with a mission to create clean, simple skincare they felt good about using on their own kids. No unnecessary junk, just ingredients with a purpose.
Because sometimes the best beauty secrets aren’t new at all. They’re just making a comeback. Arriving soon!