The concept for Laura Michele was established in 2011 and was designed to offer women a unique style of versatile clothing. It is of no surprise, that during the current economic crisis, people are looking to save money and the fashion industry has had to pay the price. Laura Michele aims to provide women with clothing, which is affordable, yet, still meets the highest of quality standards. Each p
iece in our collection was designed to dress a woman in a style which captivates yet says that she is “effortlessly chic”. Women have proved to be utterly fascinating in their ability to juggle everything from school, families, careers, and beauty. Laura Michele wants to ease the burdens of this woman by giving her something which she can feel comfortable and confident wearing under any and all of these circumstances. We want women to dress in the morning for work or school, and then be able to transition to a night on the town without having to change or feel like she isn’t dressed right. The real beauty behind our brand is that it provides a sophistication of quality and design which allows the woman to outshine the clothes.
