Yewchati Co.

Yewchati Co. Yewchati Co. is an outdoor lifestyle brand based in Chattanooga, TN with a passion for unique and durable clothing. 5% dedicated to conservation.

Summertime in Montana. Time to get your lucky hat for next year’s trip!
11/01/2022

Summertime in Montana. Time to get your lucky hat for next year’s trip!

Gear up for the holidays!
12/15/2021

Gear up for the holidays!

The Midnight Blue Rainbow hats are going faster than those oysters! Get yours soon so it makes it on Santa’s sleigh.
12/13/2021

The Midnight Blue Rainbow hats are going faster than those oysters! Get yours soon so it makes it on Santa’s sleigh.

Rain or shine!
12/11/2021

Rain or shine!

Let’s have a weekend!
12/10/2021

Let’s have a weekend!

If you don’t love your hat, they double as excellent dog toys.
12/09/2021

If you don’t love your hat, they double as excellent dog toys.

The chilly temps have us thinking about a summer trip to Montana. Get the lucky hat you need for your next trip!
12/08/2021

The chilly temps have us thinking about a summer trip to Montana. Get the lucky hat you need for your next trip!

Hangin’ around, waiting for a friend. Order your gear by December 15th to make sure it’s under the🎄
12/06/2021

Hangin’ around, waiting for a friend. Order your gear by December 15th to make sure it’s under the🎄

Winter blues.
12/02/2021

Winter blues.

It’s time to get your Christmas tree, and you’re going to need something to under it. Don’t forget to put your order in ...
12/01/2021

It’s time to get your Christmas tree, and you’re going to need something to under it. Don’t forget to put your order in on time!

The Cruiser Tee is on sale this week!
11/30/2021

The Cruiser Tee is on sale this week!

We hope everyone had a wonderful Thanksgiving! Now it’s time to head over to our website and check out the weekend sale....
11/26/2021

We hope everyone had a wonderful Thanksgiving! Now it’s time to head over to our website and check out the weekend sale. Get your new gear in time for Christmas!

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Craig, MT

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About Us

Welcome to Yewchati Company! We are two brothers and a childhood friend who came together together to bring you our take on simple, southern style. For years the three of us have wanted to work together, but were never able to find that “idea” to pursue. We decided to combine what we know and what we are passionate about: fly fishing, southern style, and our favorite fish species – trout. After an unsuccessful search for a simple “trout dad hat,” we decided to create our own design. We decided to try out hats and t-shirts first, but our goal is to create an entire line of clothing, from polo shirts, fishing shirts, and button-downs to socks and belts. Quality and durability are extremely important to us (one of us is a legit “quality snob”) and we aim to produce only top-of-the-line goods for you.

THE NAME

Each of us at Yewchati Co. were born and raised near the southern Appalachian mountains and we wanted the name of our company to reflect those roots.

Our favorite fishing spots are in the heart of Cherokee lands, and our name is derived from an old Cherokee word for "fish." Our pronunciation of Yewchati is "you-chah-tee" and we had been shouting it on the river whenever we caught a fish. It’s the perfect celebratory word after landing a beautiful trout!