River City Optical

08/08/2026

River City Bricks is such an amazing addition to our community!

Michael, thank you for always supporting River City Optical and for being so kind to my boys. Your kindness truly means so much, and I know Luka always looks forward to visiting. I think it’s officially his favorite place in town! ❤️

If you haven’t stopped by yet, do yourself a favor and check them out. Whether you’re shopping for a LEGO fan or just want to see an awesome local business, it’s definitely worth the visit!

And if you go, tell them Amber, Luka and Ollie from River City Optical sent you! 😊

08/07/2026

Y'all go check out River City Bricks & More and this AMAZING event they are having this weekend!

🎒🧱 TODAY IS ABOUT MORE THAN BRICKS. ❤️

Our Back-to-School Weekend begins today, and this is one of those weekends that represents exactly what we want River City Bricks & More to be.

Yes, we love LEGO. We love the hunt for that retired set, finding the perfect minifig, seeing what walks through the door, and watching families discover something together.

But we also want this little store to mean something to the community around it. ❤️

That’s why a portion of our sales this weekend will go toward purchasing school supplies to support local students as they head back to school. 🎒✏️📚

We’re also collecting school supply donations here at the store throughout the weekend.

So whether you come in for a set, a minifig, some bulk LEGO, or just to see what’s new, know that your purchase is helping us do something good right here in our own community.

That’s what shopping local can do.

It keeps dollars here.
It creates relationships.
It gives small businesses the opportunity to give back.
And it allows us to build something that goes far beyond what’s sitting on our shelves.

🧱 We’re not trying to be the biggest store. We’re working to become a store that matters. ❤️

And we’d love for you to be part of it.

🎒 Back-to-School Weekend
📅 August 7–9
📍 River City Bricks & More

Shop local. Give local. Build local. 🧱❤️

08/07/2026

✨ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐅𝐫𝐚𝐦𝐞: 𝐅𝐨𝐬𝐬𝐢𝐥 𝐅𝐎𝐒 𝟕𝟏𝟔𝟑/𝐆 – 𝐑𝐞𝐝 𝐆𝐨𝐥𝐝 ✨

Looking for a frame that's elegant, comfortable, and easy to wear all day? The 𝐅𝐨𝐬𝐬𝐢𝐥 𝐅𝐎𝐒 𝟕𝟏𝟔𝟑/𝐆 𝐢𝐧 𝐑𝐞𝐝 𝐆𝐨𝐥𝐝 is a beautiful semi-rimless style that offers a lightweight feel without sacrificing durability. Its clean, modern design gives you a polished look that's perfect for work, everyday wear, or dressing up for a night out. Semi-rimless frames are also a great choice if you love a more open, minimal look while still enjoying the strength of a metal frame.

At River City Optical, we'll help you customize this frame with lenses that fit 𝐲𝐨𝐮𝐫 𝐩𝐫𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧, 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞, 𝐚𝐧𝐝 𝐯𝐢𝐬𝐮𝐚𝐥 𝐧𝐞𝐞𝐝𝐬 so you leave with glasses you truly love.

📍 Stop by and try it on—we'd love to help you find your perfect pair!

💻 Browse more of our frame collection at www.river-city-optical.com.

08/05/2026

The River District Association is truly an incredible organization! They genuinely care about the local businesses that make downtown Danville such a special place.

I’m so grateful for the support they’ve shown River City Optical since we opened. Owning a small business isn’t always easy, and having people who believe in you and want to see you succeed means more than they know.

Thank you for all you do to support our local business community. We appreciate you! 💙

08/05/2026

Just a small business owner trying to make a marketing video… and then an actual customer walks in. 😂👓

I guess that’s one way to test if the marketing is working! 🤷🏼‍♀️

In all seriousness, every person who walks through our doors means the world to me. Thank you for supporting River City Optical and other small businesses in our community. Your support truly makes a difference. 🩵

08/03/2026

Nothing beats a cold treat on a hot day! ☀️🍧

Today we’re supporting Little Jimmy’s Italian Ices ! Luka picked watermelon and sour apple, and they were both so good! 😋

If you’re looking for a way to cool off today, stop by and show this local small business some love. Every visit makes a difference! 💙

08/01/2026

☀️ 𝐎𝐮𝐫 𝐄𝐧𝐝 𝐨𝐟 𝐒𝐮𝐦𝐦𝐞𝐫 𝐒𝐚𝐥𝐞 𝐢𝐬 𝐚𝐥𝐦𝐨𝐬𝐭 𝐡𝐞𝐫𝐞!

From 𝐀𝐮𝐠𝐮𝐬𝐭 𝟑–𝟏𝟒, when you purchase a frame with our 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐀𝐧𝐭𝐢-𝐆𝐥𝐚𝐫𝐞, you can add 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧𝐬® 𝐥𝐞𝐧𝐬𝐞𝐬 𝐟𝐨𝐫 𝐣𝐮𝐬𝐭 $𝟕𝟓!

Transitions lenses automatically adjust from clear indoors to dark outdoors, giving you comfortable vision no matter where your day takes you. 😎

Stop by River City Optical and let us help you find the perfect frame and lens combination for your lifestyle.

📍 308 Craghead St. Suite 102B, Danville, VA
🌐 www.river-city-optical.com

Offer valid August 3–14. Cannot be combined with insurance benefits or other discounts. Restrictions apply.

07/31/2026

😎 𝐅𝐫𝐞𝐬𝐡 𝐑𝐚𝐲-𝐁𝐚𝐧𝐬 𝐡𝐚𝐯𝐞 𝐚𝐫𝐫𝐢𝐯𝐞𝐝!

Meet the 𝐉𝐮𝐬𝐭𝐢𝐧 in 𝐑𝐮𝐛𝐛𝐞𝐫 𝐁𝐥𝐚𝐜𝐤—a classic style that's as comfortable as it is good-looking.

Designed with a lightweight frame for all-day comfort, the Justin is perfect whether you're on the road, at the lake, on the golf course, or simply enjoying a sunny day around town.

Stop by River City Optical to check out our newest Ray-Ban shipment and find the pair that's right for you. We'd love to help you find your perfect fit!

Can't make it in today? Browse even more styles in our online frame gallery at www.river-city-optical.com, then stop by to try on your favorites!

📍 Downtown Danville

07/30/2026

Reppin’ two amazing local businesses today! ❤️

👚 Outfit: Rippe's Apparel Shoes Luxury Outerwear

🥤 Smoothie: Kate’s cafe

One of my favorite things is supporting other small businesses. Danville is full of incredible local shops, restaurants, and entrepreneurs who pour their hearts into what they do every single day.

I’m so thankful to be part of a community that truly supports one another. If you’re looking for somewhere to shop, eat, or explore, skip the big chains every once in a while and give one of our local businesses a try. You never know—you might just find your new favorite spot! 🫶