True Floridian

More than an apparel brand, we're a community.

Rooted in Florida and igniting a passion for Florida's heritage in the hearts of all, especially the next generation.

03/22/2026

Sunsets, scrub pines, and so much soul. 🌿✨A massive thank you to our friends at Jonathan Dickinson State Park for hosting another incredible Spring Fest. This park’s natural beauty is the perfect backdrop for what we do, but this year was extra special for us.

We celebrated our anniversary on 3/21 surrounded by the very people who inspire this brand every day. From meeting a mind-blowing 10th-generation TRUE Floridian (talk about roots!) to hugging our favorite repeat customers—our TRUE CREW—our hearts are full.

Florida isn’t just a place; it’s the people. Thanks for making our anniversary one for the books!
Park DeepRoots

03/16/2026

3... 2... 1... 🚀 BLAST OFF! Can you believe it’s been ✌️ incredible years? 3/21 - marks the 2nd Anniversary of TRUE FLORIDIAN, and what a ride it’s been! 🌴✨

This journey has been fueled entirely by YOU—our amazing . Whether you’ve been with us since day one or just joined the family, we are incredibly grateful for your loyalty and belief in what we’re building. To say thanks, we’re kicking off the party with a gift: The 3-2-1 Anniversary Deal! 🎁

Pick out 3 of your favorite True Floridian shirts, and you only pay for 2! (Your 3rd shirt is absolutely FREE!) 🥳

🚀 SHOP THE DEAL: TrueFloridian.com
🔑 CODE: BLASTOFF!

Valid now through the end of March! No limits—stack those shirts!

03/01/2026

Wowzers!🚨 LEGEND ALERT! 🚨 Huge shoutout to one of our absolute favorite customers for coming back and grabbing 6 MORE shirts! 🤯 Repeat customers are the heartbeat of what we do, but this kind of support is next level Legendary Shopper status. 🏆

We’re getting these packed up and sent your way ASAP. 📦💨 Thank you for the continued love—we see you! 🙌✨

02/23/2026

More than just a brand. More than just a festival. 🐢💙
Another year at Turtle Fest is in the books! My absolute favorite part of the weekend was seeing all of those familiar faces! (Especially 2nd gen Jeff, Lori, Kim, Ava, and so many more of you!) seeing you in person at this event every year is the ultimate highlight.

You’ve gone from customers to friends, and now you’re simply family. Thank you for being the heartbeat of this brand. You are the reason we love what we do!

And to the hundreds of new customers (now friends) that we met this weekend we welcome you to the flock!! We can’t wait to see you again soon! Keep shining, TRUE CREW! ✨

02/20/2026

Something NEW is hatching at Turtle Fest! 🐢🌊 We are "shell-ebrating" the arrival of our teeny tiniest TRUE Floridian line! We’ve officially expanded to cover the newest members of the flock with two brand new designs: "TRUE Since Day One" and "Born True." - Looking at you (Gabby & Seth!!) 😉 💗

Come see us in person this weekend at the Loggerhead Marinelife Center in Juno Beach! It’s the perfect time to soak up the sun and grab some fresh gear for your little hatchlings. ☀️

Single Onesies: $18 / Bundle & Save: 2 for $30 / Where: Turtle Fest, Juno Beach 📍
Don’t move at a turtle’s pace—these are going to fly! See you there! 🐣

02/18/2026

The TurtleFest Exclusives are here. 🐢✨ We’ve printed a limited run of gear specifically for this weekend’s event at Loggerhead Marinelife Center. Once they’re gone, they’re gone!

Every True Floridian knows that protecting our coast starts with supporting the legends at LMC. Grab a shirt that gives back and look good doing it. See you at the booth!

02/15/2026

Deeply rooted in conservation. 🐢💙 We wanted to take a moment to send a huge shoutout to our friends at the Loggerhead Marine Life Center Gift Shop! We are beyond proud and honored to have our best-selling True Floridian gear stocked on their shelves.

When you shop at the LMC gift shop, you aren't just getting your favorite Florida gear—you’re directly supporting their mission of ocean conservation and sea turtle rehabilitation. It’s a win-win for the land and sea we love. Next time you’re in Juno Beach, stop by, say hi to the turtles, and grab a True Floridian tee!

Only 6 More Sleeps until Turtle Fest!! We can't wait to see you there!

02/10/2026

Sea you in Juno Beach! 🐢🌊 Only 11 More Sleeps!!
We are thrilled to announce that True Floridian will be at the 21st Annual TurtleFest at Loggerhead Marinelife Center on February 21st & 22nd!

Come out and celebrate ocean conservation with us. We’ll have our full lineup of performance gear, heritage tees, and some event-exclusive surprises you won’t want to miss.

📍 Where: Loggerhead Park, Juno Beach 🕙 When: 10 AM – 5 PM (Sat & Sun)
Admission is free, so bring the whole family and stop by the booth to say hi! 🤙

01/25/2026

Happy National Florida Day to the ones who know there’s no place like home! 🌴🍊 - Today isn't about the tourist traps; it's about the hidden springs, the backyard BBQs, and the salt air that runs through our veins. Being a True Floridian is a badge of honor we wear every single day. Today we celebrate National Florida Day, honoring the heritage and grit of the Sunshine State. From the Panhandle to the Keys, Florida’s history is built on resilience and a deep connection to our natural resources.

At True Floridian, we’re proud to keep that spirit alive through gear that’s as rugged and beautiful as the land itself. Whether you’re on the water, in the woods, or just soaking up the backyard sun, today is for celebrating the lifestyle we’re lucky enough to live 365 days a year. How are you celebrating our state today? 💬👇
Grab your gear, get outside, and stay True. 🤙

01/24/2026

National Florida Day falling on a Sunday? Say no more. 🌊☀️ Whether you’re on the water, in the woods, or just soaking up the backyard sun, tomorrow is for celebrating the lifestyle we’re lucky enough to live 365 days a year. Keeping the Florida spirit alive! Celebrate the sunshine with 27% OFF everything on the site. 🎟 CODE: TRUE27 📦 OFFER: 27% OFF sitewide!

Whether you need a fresh UVF performance shirt for the boat or a new hat for the beach, today is the day to gear up. Don't wait—this deal disappears tomorrow at midnight! Grab your gear, get outside, and stay True. 🤙

Address

100 NE 5th Avenue
Delray Beach, FL
33483

Website

http://www.TrueFloridian.com/

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