Specializing in apparel that represents the alternative lifestyle. Conceived in Mosul, Iraq in 2005, Alternate Decision is the vision of military veteran Dan Conerd who now operates out of Denver, Colorado. Conerd is the heart and soul of A.D. – owner, social media marketer, and screen printer. is a community driven production that supports art and artists from around the world, and Conerd’s missi
on is to build a community without borders, representing his love of art and passion for freedom of expression. He collaborates with artists who help him bring his visions to life, which are then printed on sustainable and organic cotton t-shirts through earth-friendly practices in Colorado.
“I was in the middle of my 4-year contract with the United States Army during OIF III, when I realized that I needed to channel my energy into a hobby that would help tune out the constant noise of Apache helicopters and static radio reports. I started designing t-shirts instead of taking prescribed anti-depressants and sleeping pills, which seemed to be the only other option. Alternate Decision represents my hope for a successful and positive life after combat, and sparks the conversation about how we can support our troops – before, during and after their contracts.”
- Dan Conerd, Owner
