Sitting at the computer, I opened yet another rejection email for a corporate, in-house graphic designer gig I had applied for to read those infamous words... "I regret to inform you that even though you are a talented individual we feel someone else if more qualified." I sat back in my chair for a moment contemplating my next move. With headphones in ears, I opened up Adobe Illustrator and went t
o work. Several shape configurations later... Voila..eyes were staring back at me. They were eyes full of determination; eyes that represented the, "Can't stop, won't stop" attitude. What the eyes were saying was so clear, that I decided to couple them with a mask. Masks hide a true identity. They leave things open for one's imagination. Even though I loved what the eyes were saying, something needed to be left open for interpretation. The face on my computer screen needed a name. It commanded something dark but with a positive meaning. No such word existed. Out of the V-shape of the eyes was born Vendictus. A word that came from my own interpretation, my own imagination. What it represented to me was this: an individual chasing or pursuing his or her dream and making sure it happens by any means necessary. I wanted the entire design and name to make it possible for each individual wearing it to be able to decide what their true "Vendictus" identity was.