Herencia Viva

Herencia Viva Wear your story. Honor your roots. Cultura • Resistencia • Belonging.

04/02/2026

Belonging never goes out of style. Orgullo que se lleva puesto. Launch coming soon. 🤎

04/02/2026

We were never meant to shrink. This is for every accent. Every story. Every generation. Aquí pertenecemos. 🌎 Follow for what’s coming next.

04/02/2026

If you can learn luxury brands, you can learn our names. It’s about respect. 🤎

04/02/2026

You can’t love our culture and reject our people.

04/01/2026

You can’t love our culture and reject our people. Aquí pertenecemos.

04/01/2026

CHAPTER ONE. You shared your stories. Now we’re building something that speaks.

04/01/2026

Not just clothing. Presence.

04/01/2026

Tell me something you’re proud of lately 🤎

04/01/2026

Belonging looks like this. Aquí pertenecemos.

04/01/2026

Because of them, we take up space. Because of them, we raise our voices. Because of them, we belong in every room. Honoring the women who made space for the rest of us. Featuring: Frida Kahlo • Celia Cruz • Emma Tenayuca • Luisa Moreno • Dolores Huerta • Angela Davis • Rigoberta Menchú • Sonia Sotomayor • Ellen Ochoa • Michelle Obama • Gloria Anzaldúa • Salma Hayek • Shakira • America Ferrera • Alexandria Ocasio-Cortez • Jeanette Vizguerra • Erika Andiola • Yalitza Aparicio • Amanda Gorman • Becky G • GeGe • Alena

04/01/2026

La representación importa. Nuestra cultura importa. Aquí pertenecemos. Representation matters. Our culture matters. We belong here. HERENCIA VIVA Belonging Campaign — Vol. 02 GeGe

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