What are the opening hours?

Monday 10am - 5:30pm Tuesday 10am - 5:30pm Wednesday 10am - 5:30pm Thursday 10am - 5:30pm Friday 10am - 5:30pm Saturday 10am - 5pm Sunday 12pm - 4pm

Amour

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Lingerie, Loungewear, Love We are an award-winning, independent lingerie store in Des Moines' eclectic East Village. Sleepwear and robes are sized S-XL.

We carry a variety of underpinnings from bras and panties to sleepwear and robes. We are happy to help you find something wonderful for a special occasion or for every day. We regularly carry bras to fit women 32A-32G, 34A-34G, 36A-36G, 38C-38G. (We special order often and try to find the right bra for the right client).

10/30/2026

Happy Halloween weekend! We know bra shopping can feel scary: racks and racks of beige bras that look the same but all fit differently, utilitarian things you don’t want to touch let alone wear, flimsy things that look like they are made for teens, shapeless things with rolling inserts, and no one there to help make sense of any of it.

When you come to Amour we hope you will find it helpful, relaxing, even fun—maybe even a whole new world to explore. And when I say we look forward to helping you, it’s not just words. We do love helping you! We will fill a room with things picked just for you!

Friday and Saturday enjoy 20% off storewide (including sale items) for our 13th anniversary. Check out our famous 3 for $33 remainder panty sale for some cheap thrills, and enter a giveaway from Modern Bo***ir. And thanks to Iowa Bo***ir Photographer for these fun anniversary photos of our sweet team of ladies!

10/30/2026

Day 1 of our 13th anniversary event was a huge success. Someone said, I’m so glad I came. I’ve never gotten so much bang for my buck! Hooray! Another person told me that some people believe 13 is not an unlucky but rather a protective number. I will take it. I never get tired of chatting with you all! Thank you, thank you, thank you! We’ll be back at tomorrow and Saturday.

10/28/2026

Tomorrow, Thursday, begins our 13th anniversary weekend event. We only do this once a year so get in here. :)

Enjoy 20% off storewide, enter to win Modern Bo***ir LLC giftcard, stock up in our 3 for $33 panty sale—made-up of our beautiful remainder panties. We’ll be pouring bubbles on Saturday afternoon!

10/27/2026

We’re 13! We saved our 13th Anniversary celebration for the spookiest weekend—Halloween—October 29-31. And I have to admit something to you. I am not generally a superstitious person, but I don’t love the number 13. So we need to make this celebration extra fun and friend-filled! And lucky you, a lot of beautiful fall items we’ve been waiting for have finally arrived and many of our holiday shipments were sent early, so we are plum full of our best, best, best! This Thursday, Friday and Saturday:
Enjoy 20% off shopwide. (Yes, really! We only do this once a year, so get in here!). Enter a drawing to win a Modern Bo***ir gift card (no purchase necessary). Shop our 3 for $33 panty sale. We haven’t done in a bit and we have quite a sale panty collection! Enjoy bubbles on Saturday! (We had fun with these photos with Iowa Bo***ir Photographer. Thanks coming to us Cassie. We adore you!)

10/26/2026

Fall’s great hope has arrived! (And it has the audacity to be practical!)

When I saw this in NYC, I knew we had to have it! It perfectly blends beauty and functionality. It’s smooth under everyday clothing and has a band so buttery it almost apologizes for being there. The elevated, feminine mesh overlay is on point, too. The underwire style is based on the tried-and-true, best-selling Norah frame. The wirefree style is just as petal soft as the underwire version. 32-40 bands and B-G cups. $84 Thong or boyshort. $38. There is a second color in the underwire style with no lining—sheer bliss. We’ll post in stories later today. Or stop by and see for yourself! Xoxo

10/24/2026

As we move into Halloween week, we are getting calls for black. So here are a some favorites. And keep an eye out for something spooky and spectacular hitting later this coming week. You won’t want to miss it!

10/23/2026

Shop favorite back in choco. S-XL.

10/22/2026

Running out the door!
32B-38DD, S-XL. $72/$35.
A real confection! So soft too!

10/21/2026

Come lounge shopping with Lauren!

10/21/2026

One of our Fall 2026 darlings!

From Italy, this design features art deco lines, scallops and delicate wisteria flowers. The effect is somewhere between a tattoo and a cathedral window, which is precisely as intriguing as it sounds. Underwire balconette lifts from underneath for a shape that’s rounded, soft, and entirely your own. The wirefree version gives you all the beauty with a bit less structure. Choose thong or bikini. S-XL. A splurge.

Address

518 E 6th Street
Des Moines, IA
50309

Opening Hours

Monday	10am - 5:30pm
Tuesday	10am - 5:30pm
Wednesday	10am - 5:30pm
Thursday	10am - 5:30pm
Friday	10am - 5:30pm
Saturday	10am - 5pm
Sunday	12pm - 4pm

Telephone

+15152440928

Website

http://www.amourislove.com/

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