05/15/2025
To Our Community,
After six unforgettable years, we’re writing to share that Deviate has officially closed its doors.
This isn’t easy to say, Deviate has been more than just a clothing brand. It’s been a movement, a creative force, and most importantly, a community. From the very beginning, you believed in us. You showed up. You wore our designs, shared our mission, and helped us push boundaries in fashion and art.
Because of you, our dream became a reality. Together, we launched countless collections, hosted shows and exhibitions from Detroit to NY to Italy, collaborated with so many amazing artists, and launched several social impact programs that are still making a difference in our communities today. Thanks to each of you we built something truly special.
Thank you for everything, every purchase, every word of encouragement, every volunteered moment of your time. Thank you for growing with us, challenging us, and making Deviate what it was.
Though this chapter is ending, the spirit of Deviate lives on…through our community impact programs, through our designs, and most importantly in all of you who dared to stand out with us.
With love and endless gratitude,
Cass & Kels
