MuskOx MuskOx exists to empower every man to conquer his world.
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Thanks to our ethical manufacturing, fabric sourcing, sustainable packaging, and financial contribution to wildlife you can feel good about wearing a MuskOx Flannel.

Made close to home.Cut and sewn in Detroit with our friends  in Corktown.Built the way we like things…simple, durable, a...
05/26/2026

Made close to home.

Cut and sewn in Detroit with our friends in Corktown.

Built the way we like things…simple, durable, and made with intention.

Home of rugged luxury.

Most people see the miles, the race days, and the podium shots (lookin at you,  ).What they don’t always see is the work...
05/05/2026

Most people see the miles, the race days, and the podium shots (lookin at you, ).
What they don’t always see is the work in between—early mornings, garage floors, busted knuckles, and the details that make the ride even possible.

Fresh off the ice. 🦪 Behind the scenes with Cameron.DOERS SERIES — coming soon.
05/04/2026

Fresh off the ice. 🦪
Behind the scenes with Cameron.
DOERS SERIES — coming soon.

Pumping gas. Haulin ass. See you out there.
04/21/2026

Pumping gas. Haulin ass. See you out there.



Markus Poulsen is the kind of guy who doesn’t do anything halfway.Originally from Denmark, Markus made the move to India...
04/10/2026

Markus Poulsen is the kind of guy who doesn’t do anything halfway.

Originally from Denmark, Markus made the move to Indiana in 2017 to play soccer at the University of Southern Indiana—a transition that says a lot about his grit before you even get to the bike. Fast forward to last March, he picked up his first gravel bike… and hasn’t looked back since.

What started as curiosity turned into obsession real quick. The kind where you chase miles, not medals (though we have a feeling both are coming).

We’re fired up to have Markus riding with the MuskOx herd at this year’s Barry Roubaix. He’s putting in the work, showing up with intention, and we’re betting on a seriously strong performance.

Let’s go, Markus!! 🚴 🐂
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Andy is the kind of guy who shows up.A husband, a dad of three, and someone who feels most at home outside, whether that...
03/30/2026

Andy is the kind of guy who shows up.

A husband, a dad of three, and someone who feels most at home outside, whether that’s on a stretch of gravel road or a beach day with his family. For Andy, riding isn’t about noise or numbers. It’s about the quiet. The miles. The simple act of pushing forward.

That’s exactly why he stood out to us.

As one of two riders we’re backing for the Barry Roubaix, Andy represents what MuskOx is all about — putting in the work, getting outside, and doing it for the right reasons.

We’re proud to support him this year. Looking forward to seeing him out there putting in the miles. LET’S GO ANDY!!

03/16/2026

This man knows the vibes. If you aren’t hitting Prima in a flannel when the sun’s out, are you even skiing? Rugged enough for the descent, soft enough for the après-ski 🍻

DETROIT! We’re gearing up for a pop-up THIS SATURDAY 3/14 inside Spectacles in downtown Detroit. 📍 230 E. Grand River Av...
03/09/2026

DETROIT! We’re gearing up for a pop-up THIS SATURDAY 3/14 inside Spectacles in downtown Detroit.

📍 230 E. Grand River Ave. Detroit, MI.
When: 11am-3pm
Vibes: casual

Spectacles is known for bumping good music all day long and having a good time. Be there or be square.

Hung up for the night.Ready before sunrise.Built for cold mornings and long days.That’s the MuskOx way. 📸
03/03/2026

Hung up for the night.
Ready before sunrise.
Built for cold mornings and long days.

That’s the MuskOx way.
📸

Where’s the MSU hockey team when you need ‘em? This snow just keeps coming! Luckily your MuskOx flannel was built for th...
02/24/2026

Where’s the MSU hockey team when you need ‘em? This snow just keeps coming! Luckily your MuskOx flannel was built for this!

100% USA-made heavyweight cotton t-shirts built the hard way — from seed to tee in three states: TX, NC, MI.
02/18/2026

100% USA-made heavyweight cotton t-shirts built the hard way — from seed to tee in three states: TX, NC, MI.

Address

Detroit, MI

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 11am - 9pm
Sunday 10am - 6pm

Website

https://www.gomuskox.com/herd

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