Softies

Explore loungewear and sleepwear that feels like a dream. The Softies’ story begins in 2005 in Minnesota. Softies was born.

After 40 years of working in women’s clothing sales and manufacturing, Dennis Murphy, with the help of his wife, Peggy, decided to start his own company. Dennis had been working with his long-time designer, Lily, on a new fabrication that would regulate body temperature, wick perspiration, and maintain its incredible softness for the life of the garment. When Peggy was diagnosed with leukemia in 2

006 and began a journey that spans to this day, Dennis knew his fabric would bring comfort to Peggy during the many long nights that lay ahead. Softies Sleepwear grew steadily, and Tim Murphy joined his parents in their small family business in 2008. They officed from the family home, warehoused in the garage, and were vigilant of weather (rain and snow), as outgoing orders continued to build on the driveway. Customers were eager for more products, and soon Softies introduced their Ultra-Soft Loungewear and Luxury Robe collections. Both as a celebration and out of necessity, all three Murphy’s moved into their first warehouse in the fall of 2011. In 2012, Tim stepped into the role of his dad, having learned from the best. Over two decades later, Softies is proud to be keeping its faithful customers luxuriously soft and cozy worldwide. What started in Minnesota as a family business has now become a brand recognized by hundreds of media outlets, including Oprah’s Favorite Thing for seven consecutive years! Most important, Softies' mission for every customer has remained the same since the very first days in the Murphy house: We use only the softest fabrics to make you look and feel your best!

06/16/2026

WEEKLY SOFT DROP ✨

Enjoy 75% OFF Rib Dream today only ☁️

06/15/2026

Made to layer, style, and wear on repeat all season long 🤍

06/11/2026

Meet your new warm weather uniform ☀️

The Terry Relaxed V Neck with Short Set is soft, breathable, and effortlessly put together with an all new fabric, silhouette, and colors made for sunny days ahead 🤍

06/09/2026

WEEKLY SOFT DROP 💫

Meet your new favorite lounge set in Vintage Velvet 🤎 Cozy, elevated, and the kind of soft you’ll want to live in from morning coffee to late-night plans.

Get this set for 75% OFF today only!

06/08/2026

Vacation fits secured ✈️✨

06/05/2026

Soft, airy, and made for slow days in the sweetest shade of sky blue 🩵

06/04/2026

Say hello to Warm Sand 🤎

A soft, grounded neutral designed to make every day feel a little more effortless. Cozy enough to lounge in, elevated enough to wear beyond the house ✨

06/02/2026

WEEKLY SOFT DROP ✨

The cozy set you’ll pack first and wear on repeat 🤍 Soft enough to lounge in, cute enough to wear out, and effortless from morning to night.

Enjoy 75% OFF the Marshmallow Shawl Collar Top with Full Pant today only! Comment SOFT DROP for the direct link.

05/29/2026

Soft, striped, and exactly where we want to be 🫶

05/28/2026

The Pointelle Ballet Cardigan is the layer you’ll reach for again and again. Designed to mix, match, and create a set that’s uniquely yours 🤍

Address

6573 Warren Drive
Norcross, GA
30093

Website

http://www.softiespjs.com/

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