Softies

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Softies Explore loungewear and sleepwear that feels like a dream. The Softies’ story begins in 2005 in Minnesota. Softies was born.

After 40 years of working in women’s clothing sales and manufacturing, Dennis Murphy, with the help of his wife, Peggy, decided to start his own company. Dennis had been working with his long-time designer, Lily, on a new fabrication that would regulate body temperature, wick perspiration, and maintain its incredible softness for the life of the garment. When Peggy was diagnosed with leukemia in 2006 and began a journey that spans to this day, Dennis knew his fabric would bring comfort to Peggy during the many long nights that lay ahead. Softies Sleepwear grew steadily, and Tim Murphy joined his parents in their small family business in 2008. They officed from the family home, warehoused in the garage, and were vigilant of weather (rain and snow), as outgoing orders continued to build on the driveway. Customers were eager for more products, and soon Softies introduced their Ultra-Soft Loungewear and Luxury Robe collections. Both as a celebration and out of necessity, all three Murphy’s moved into their first warehouse in the fall of 2011. In 2012, Tim stepped into the role of his dad, having learned from the best. Over two decades later, Softies is proud to be keeping its faithful customers luxuriously soft and cozy worldwide. What started in Minnesota as a family business has now become a brand recognized by hundreds of media outlets, including Oprah’s Favorite Thing for seven consecutive years! Most important, Softies' mission for every customer has remained the same since the very first days in the Murphy house: We use only the softest fabrics to make you look and feel your best!

POV: you put this on and suddenly all your plans are canceled. ☁️😌 Meet the Marshmallow V-Neck Set, aka your new excuse ...
10/16/2026

POV: you put this on and suddenly all your plans are canceled. ☁️😌 Meet the Marshmallow V-Neck Set, aka your new excuse to stay cozy all day.

Meet AirThermal 🍂 Easy warmth meets elevated texture in an airy waffle knit that’s ultra-soft, lightweight, and breathab...
10/14/2026

Meet AirThermal 🍂 Easy warmth meets elevated texture in an airy waffle knit that’s ultra-soft, lightweight, and breathable. Made for effortless layering, travel, transitional weather, slow mornings, and everything in between.

A little wild, a LOT cozy. 🐆 Our Marshmallow Leopard print brings a playful twist to your favorite ultra-soft essentials...
10/12/2026

A little wild, a LOT cozy. 🐆 Our Marshmallow Leopard print brings a playful twist to your favorite ultra-soft essentials. Warning: you may never want to leave the couch.

POV: You put on your Softies and suddenly all your plans are canceled. 💙
10/09/2026

POV: You put on your Softies and suddenly all your plans are canceled. 💙

Cozy season just got even better. 🤎 Save 20% sitewide for a limited time and stock up on the Softies styles you’ll want ...
10/07/2026

Cozy season just got even better. 🤎

Save 20% sitewide for a limited time and stock up on the Softies styles you’ll want to live in all fall long.

Go ahead, enter your cocoon era. 🐛🤎 The Waffle Marshmallow Cocoon Cardigan wraps you in cloud-soft comfort for chilly mo...
10/06/2026

Go ahead, enter your cocoon era. 🐛🤎

The Waffle Marshmallow Cocoon Cardigan wraps you in cloud-soft comfort for chilly mornings, coffee runs, and cozy nights.

Butterfly transformation not included. 🦋

Consider this your official permission to start dressing for cozy season. 🍁
10/02/2026

Consider this your official permission to start dressing for cozy season. 🍁

Sleep softer, dream sweeter.Softies sleepwear brings lightweight, feel-good comfort to your nighttime routine.
09/30/2026

Sleep softer, dream sweeter.
Softies sleepwear brings lightweight, feel-good comfort to your nighttime routine.

Comfort comes in every color. Find your favorite Softies matching lounge set for cozy days at home, errands, travel, an...
09/30/2026

Comfort comes in every color.

Find your favorite Softies matching lounge set for cozy days at home, errands, travel, and beyond.

Join the Softness Circle. Earn rewards while you get cozy with Softies! It's free to join, and you'll earn points on eve...
09/28/2026

Join the Softness Circle. Earn rewards while you get cozy with Softies!

It's free to join, and you'll earn points on every purchase, plus enjoy birthday rewards and early access to sales.

Address

6573 Warren Drive
Norcross, GA
30093

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