American Way Marketing LLC

American Way Marketing LLC Wholesale distributor of over 100 quality musical instrument accessory brands supporting school band,

Our 35+ year progression in Elkhart, Indiana has taken us from a 'basement' operation in 1986 to our current expanded facility spanning over 15,000 square feet. Our efficient team is dedicated to providing school music dealers with quality accessories, timely delivery and excellent customer service.

08/28/2026

at American Way!

Herco Spitballs are being heat sealed and are now ready for sale. Every jar is prepared and packaged by our amazing production team.

For anyone who has never used one, a musician blows the pellet through the leadpipe and the Herco Spitball takes the buildup with it. Perfect for in-between full cleanings.

Simple, effective, and made in the USA!

Every trumpet player eventually notices the same thing... The lacquer wears through right where the hand sits.The Faxx l...
08/24/2026

Every trumpet player eventually notices the same thing... The lacquer wears through right where the hand sits.

The Faxx leather valve guard help stop this. Premium leather with a Velcro closure that goes on in a few seconds, so a student will actually use it instead of leaving it in the case.

It is the kind of thing a horn player wishes someone had told them about two years earlier!

08/21/2026

at American Way!

Summer is when our assembly and production areas run the hardest. Before most items ship, artwork is printed, cut, and drilled (if it's a header card). 🎨 This video shows a small part of what our artwork processing looks like!

The most overlooked item in a case is usually the simplest one.A polish cloth costs almost nothing and protects an instr...
08/17/2026

The most overlooked item in a case is usually the simplest one.

A polish cloth costs almost nothing and protects an instrument every single day. Fingerprints, moisture, and handling oils are what dull a finish over a school year, and thirty seconds with the right cloth at the end of rehearsal prevents most of it.

Use the treated cloth for silver plate, untreated for lacquer. Both styles are soft brushed, washable, reusable, and assembled by our team in Elkhart.

Every case should have one. Available for private labeling!

08/14/2026

American Plating offers marching lyres that are sized specifically for Yamaha instruments, so the fit is secure from the first rehearsal and stays that way through a season of getting knocked around the field.

Made in the USA, and built to survive marching season rather than just get through it!

08/13/2026

Finally, a reason for a phone to be on the field!

The Faxx Varsity Smart Lyre holds a phone or small tablet where the traditional flip folder used to go, so students can pull up charts, set lists, and QR coded music without losing a page to the wind at the worst possible moment.

It attaches and detaches fast for quick changes on the field. And, best of all, it works right alongside your traditional lyres, so directors do not have to pick whether they want to go digital or stay traditional!

Vandoren Mix Cards are a great display for your sales counter and a perfect item for students to try reeds on for size!E...
08/12/2026

Vandoren Mix Cards are a great display for your sales counter and a perfect item for students to try reeds on for size!

Each card puts multiple cuts in the same strength side by side, so a player finds out what works on their mouthpiece before committing to a full box.

The Bb Clarinet card pairs 56 rue Lepic, V12, and V21 for students moving past Traditional. The Jazz cards run V16, Java Red, Java Green, and ZZ, bright to dark in a single purchase.

These are a strong September add-on once students have a few weeks on their setup and directors start asking about the next step!

Faxx Snap Caps snap over the ligature in one motion. Every mouthpiece that goes into a case bare, gets set on a stand, ...
08/10/2026

Faxx Snap Caps snap over the ligature in one motion. Every mouthpiece that goes into a case bare, gets set on a stand, or rides in a backpack between class and the game, has a reed waiting to break!

Lightweight, durable, and made in the USA. In stock and ready to ship!

Band camps are a special kind of hard.The directors who ran sectionals in the heat, the staff who hauled water and equip...
08/08/2026

Band camps are a special kind of hard.

The directors who ran sectionals in the heat, the staff who hauled water and equipment and props all week, the parents who worked the shade tent (or in Tim's case, helped haul a full trailer of equipment!), and the students who learned an entire opener while soaked through their shirts. All of it happens before the school year even officially starts!

To everyone who got through summer band camp, well done!!

Behind The Scenes at American Way!Every sheet of Luthiers Choice tape is die cut, and is separated by hand, strip by str...
08/07/2026

Behind The Scenes at American Way!

Every sheet of Luthiers Choice tape is die cut, and is separated by hand, strip by strip, right here in Elkhart. Our team counts and bags each strip with the instruction sheet before the pack ever reaches your shelf.

Four markers per instrument, so a 24 piece pack outfits 6 students, a 48 piece pack outfits 12, and a 100 piece pack covers a full classroom of 25. Multiple colors so teachers can code positions however they teach them.

It is thin, it stays put through a semester, and it comes off clean when the student outgrows first position.

Orchestra teachers are setting up beginner classes right now. Ask us today about Luthiers Choice Fingerboard Tape!

Address

400 Pine Creek Court
Elkhart, IN
46516

Opening Hours

Monday 7am - 3:30pm
Tuesday 7am - 3:30pm
Wednesday 7am - 3:30pm
Thursday 7am - 3:30pm
Friday 7am - 3:30pm

Telephone

+15742956633

Website

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