04/23/2025
I’ve been carrying this for a while, and it’s time to get it off my chest. Half Ax, as you know it, is coming to an end.
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This little business has meant the world to me since 2021. It’s been a space of creativity, hustle, and heart. But after everything fell apart late last year, I fell in love with a few new paths—careers that lit me up in ways I didn’t expect.
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For a long time, I was stuck in this loop of pushing harder, doing better, and being more. I kept beating myself up for not doing enough, and somewhere along the way, I fell out of love with owning a business. That disconnection slowly seeped into every part of my life.
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But life has a funny way of pulling you back to the surface.
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Life has been full again—rich with love, vintage treasures, animals, career surprises, and moments that make me feel me again. In that clarity, I realized something important: I don’t want to keep doing something just because I’m afraid to let it go.
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I can’t give Half Ax the attention it deserves anymore, and you know what? That’s okay. I used to be terrified of failing—but I never stopped to ask myself: “Is this really what I want?”
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Turns out it’s not. And that realization isn’t failure—it’s growth. So, I’m closing this chapter. But not the book. Half Ax isn’t over, just evolving. I’ll share more about what that means soon. For now, it’s time to cowboy up and get to living.
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Thank you, truly, to every single one of you who’s been here with me. You’ve made this wild ride unforgettable.
With love,
Em Knowlden🦋❤️🔥🪶🌞🫶🏻
