Primrose by Brooke

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Primrose by Brooke DM on Instagram for customs or questions .bybrooke. Handcrafted clothing and accessories designed and handmade in San Diego🌸

Fall favorites🍂🌲🫎☕️Some new designs that will be available this weekend at the Apple Days fair!!! Limited quantity of ea...
09/15/2026

Fall favorites🍂🌲🫎☕️

Some new designs that will be available this weekend at the Apple Days fair!!! Limited quantity of each design. Come say hi Saturday 10am - 5pm & Sunday 10am - 4pm🥰🥰🥰

Happy Mother’s Day to all the beautiful mamas out there🥰 I want to take a moment to tell you all about my beautiful mom....
05/10/2026

Happy Mother’s Day to all the beautiful mamas out there🥰

I want to take a moment to tell you all about my beautiful mom. Heather Willier is the strongest and most inspirational woman in my life. She’s who I call when I need something or someone to talk to.

Many of the things I enjoy are a result of my mom’s inspiration. My fitness journey started when my mom brought me to a yoga sculpt class when I was in middle school. My love for walking stemmed from our 8 mile walks we did in high school. My love for travel stemmed from her showing me some of my favorite places. My love from sewing stemmed from her love for sewing and her brand she had when I was growing up. She bought me my first sewing machine.

Her brand was part inspiration behind Primrose. She inspired me to learn how to sew and has had unwavering support for me throughout not just Primrose, but my life.

Not only is she the inspiration behind many of the things I enjoy, but she is my best friend. Thank you for everything you do🩷

And to all of the beautiful moms and woman out there. You are so loved and appreciated💕💕 Happy Mother’s Day🌸

-Brooke

05/07/2026

The story behind the items at my booth💕 So many circular references and pieces of inspiration!!

05/05/2026

Full circle💕 Some of the outfits my mom used to make for her brand. My mom gifted me a sewing machine for my 21st birthday and suggested I learn appliqués. Fast forward, she now helps me sew and keep up with demand🥹🌸

A little recap of the best 2 weekends ever!!! Attending both the Encinitas & Carlsbad Village Street Fairs and you guys ...
05/05/2026

A little recap of the best 2 weekends ever!!! Attending both the Encinitas & Carlsbad Village Street Fairs and you guys SHOWED OUT!!!

I am blown away with the amount of love and support I have received over the past weeks. I had the best time dancing in my pink tent and sharing my passion and story with everyone. I hope that sharing my story can inspire others to follow their dreams💕

Hearing that people were coming to the fair solely to see my brand was seriously the coolest thing ever. Seeing the impact my brand and vision has had on so many people is the most rewarding feeling.

I want to give the biggest shoutout to my mom for not only being the inspiration behind my brand but for all her help in bringing Primrose to life. I also want to give Emma (Intern Emma!!!) the biggest shoutout and thank you for helping out these past two weekends!!! I couldn’t do this without you all!!

And a huge shoutout and thank you to everyone to everyone who supported me and continues to be apart of community. I LOVE YOU ALL🥰🌸

-Brooke

05/04/2026

A year ago me was so scared. Wasn’t sure what I was doing. Felt lost.

05/02/2026

Bought the wrong style of crewneck and I wasn’t loving it. Now I’m obsessed.

CAN’T STOP SMILING🌸 I had the best time ever meeting so many sweet new faces to being surrounded by the best community a...
04/28/2026

CAN’T STOP SMILING🌸 I had the best time ever meeting so many sweet new faces to being surrounded by the best community and the support and love truly means the world to me!!

Don’t worry if you missed us! We’ll be at the Carlsbad Village Street Fair this Sunday, May 3. SEE YOU SUNDAY💌

04/28/2026

My fav hoodie

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Encinitas, CA
92007, 92023, 92024

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