05/12/2026
lulu & jewelry .✦ ݁˖ 𝗺𝘆 𝘄𝗵𝘆 𐔌՞. .՞𐦯
𝘄𝗵𝘆 𝗹𝘂𝗹𝘂𝗹𝗲𝗺𝗼𝗻?
i moved to the dmv area on new year’s day in 2024. during a time where i felt completely out of my comfort zone, i started looking for ways to feel at home.
for a year, lululemon was my home, i found some of my closest friendships & found my way back into dancing. i had opportunities to dance alongside incredible dancers and choreographers like Howl & Seungyeon. even though i had never worn lululemon before moving here, it quickly became part of my everyday life and my staple for dance classes and workshops. pieces like the dance studio cargos, steady state zip ups, scuba hoodies, & align tanks became part of every dance class and master workshops.
𝘄𝗵𝘆 𝗻𝗴𝗼𝗰 𝗻𝗼𝘃𝗲𝗹𝘁𝘆 𝗷𝗲𝘄𝗲𝗹𝗿𝘆?
ngoc novelty officially started in 2019, but dance has been part of my life for as long as i can remember. creating jewelry became another extension of storytelling & connection for me. every piece was designed to feel personal, nostalgic, & intentional. made to feel, made to STAY.
for me, dance & jewelry were never separate parts of my life. i loved being able to move freely in dance while still expressing myself through the pieces i created and wore. ngoc novelty became a reflection of that balance between movement, creativity, & individuality.
𝘄𝗵𝘆 𝗹𝘂𝗹𝘂𝗹𝗲𝗺𝗼𝗻 𝘅 𝗻𝗴𝗼𝗰 𝗻𝗼𝘃𝗲𝗹𝘁𝘆?
this collaboration feels like my never ending story. every part of it connects back to the person i’ve become through dance, creativity, connection, & growth.
𝗹𝘂𝗹𝘂𝗹𝗲𝗺𝗼𝗻 𝘄𝗮𝘀 𝘄𝗵𝗲𝗿𝗲 𝗶 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗮𝗴𝗮𝗶𝗻. 𝗻𝗴𝗼𝗰 𝗻𝗼𝘃𝗲𝗹𝘁𝘆 𝘄𝗮𝘀 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗼𝘀𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀 𝗦𝗧𝗔𝗬.