What Next?

What Next? What Next? - An artsy boutique in Door County featuring an amazing collection of Naot shoes, artisan jewelry, sundries and comfortable trend driven clothing.

What Next? is a delightful and artsy boutique in Door County featuring a wide range of clothing & an incredible collection of NAOT shoes! We carry ladies & men's Naot shoes, boots & sandals, beautiful and unique handcrafted artisan jewelry, as well as clothing & accessories by Baggalini, Haiku, Parsley & Sage, PacifiCotton, InsideOut Clothing, Habitat Clothing, Cut Loose, Chalet, Niche, Fenini, FD

J Jeans and much more! Definitely an unique, artsy and fun place to shop in Door County. Come visit us!

Get ready, Door County! 🌸 While we wait for the cherry blossoms to bloom, the "cherries" are already ripe for the pickin...
05/01/2026

Get ready, Door County! 🌸 While we wait for the cherry blossoms to bloom, the "cherries" are already ripe for the picking at What Next? 🍒

The girls are hard at work prepping the store with fresh styles for the upcoming season. Stop by and see what’s new!

12/27/2025
Elevate your wardrobe with our vast selection of women's scarves. These pieces are made from silk, cashmere, and wool bl...
12/23/2025

Elevate your wardrobe with our vast selection of women's scarves. These pieces are made from silk, cashmere, and wool blends, in a variety of solids and colorful patterns. Visit us to find a versatile accessory that fits your style.

Elevate your everyday look and travel game with Baggallini! From clutches to suitcases, we offer a variety of styles and...
12/22/2025

Elevate your everyday look and travel game with Baggallini! From clutches to suitcases, we offer a variety of styles and colors to fit your life. Perfectly blending fashion and function, these bags are built for any adventure. Shop our collection and find your new favorite today! 👜✈️

Conquer winter with confidence! ❄️ Our selection of Naot snow boots feature slip-resistant rubber soles for maximum trac...
12/21/2025

Conquer winter with confidence! ❄️ Our selection of Naot snow boots feature slip-resistant rubber soles for maximum traction. Select styles include the innovative OC Grip System, utilizing retractable stainless steel studs to keep you steady on slick ice. Stay warm, stay upright, and enjoy the outdoors. Shop the collection today!

Discover the vibrant world of Christopher Royal! ✨These earrings are so feather-light, you’ll barely feel them. Crafted ...
12/20/2025

Discover the vibrant world of Christopher Royal! ✨

These earrings are so feather-light, you’ll barely feel them. Crafted from polished stainless steel and dipped in colorful resin for a crystal-like finish, they are unique, tarnish-free, and feature surgical steel wires. 🌈

Style meets weightless comfort!

In addition to our men's shoes and socks, explore our collection of quality leather wallets, featuring classic bifolds, ...
12/19/2025

In addition to our men's shoes and socks, explore our collection of quality leather wallets, featuring classic bifolds, trifolds, and more. They’re a perfect choice for the men in your life.

Brighten your day with our stunning floral compact mirrors! 🌸Featuring vibrant, dual-sided designs, these portable beaut...
12/18/2025

Brighten your day with our stunning floral compact mirrors! 🌸

Featuring vibrant, dual-sided designs, these portable beauties fit perfectly in any purse. Each mirror includes 1X and 2X magnification for effortless touch-ups on the go. Perfect for gifting or treating yourself! ✨

Stop wasting money on disposable emery boards! These Glass Nail Files never dull and rinse clean in seconds. ✨Get the pe...
12/17/2025

Stop wasting money on disposable emery boards! These Glass Nail Files never dull and rinse clean in seconds. ✨

Get the perfect finish with two convenient sizes, each featuring a black velvet sheath. Beautiful, practical, and built to last a lifetime!

A great last minute gift idea!💅

11/25/2025

Black Friday sale all weekend!
Friday, Saturday & Sunday Nov 28-30.
20% off all tops and sweaters!
60% off the original price of all clothing in our sale room!

Send a message to learn more

Address

Top Of The Hill Shops, 9341 Spring Rd A10
Fish Creek, WI
54212

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+19208682993

Website

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