Always & Forever

08/05/2026

hey!! We probably saw your 2027 prom dress today🤩

And SPOILER ALERT: it’s PERFECTION! Only the best for our A&F gals, ya know! We can’t wait to show you more of what will be in store. Just know it will not disappoint😉 A couple days left at market, what else do you think we’ll pick out?!?



Always & Forever Fort Smith Arkansas • prom dresses • prom dress • new prom dress • Always & Forever • prom dress shopping • homecoming dress • homecoming dresses • hoco dress

08/02/2026

🤍Real Bride Sunday🤍
(& a super special one to us this week!)

Before Taylor became an A&F bride, she was part of the Always & Forever formalwear team, helping countless girls celebrate life’s biggest moments. Getting to welcome her back years later and watch her become a bride is such a full-circle moment.

Taylor, thank you for letting us be a small part of such a beautiful chapter. And for being part of Always & Forever’s story in so many ways. You made the most stunning bride, and we’re so happy for you. Congratulations, Mr. & Mrs. Pate!👰🏼‍♀️🤍✨

08/01/2026

🗓️August at A&F!

Between markets, team trainings, and school & homecoming season officially starting, our hours will look different throughout the month. Save this post so you’ll always know the best time to shop this month!

As always, book your appointment on our website (link in bio!) we can’t wait for all the FANTASTIC things August has in store!

08/01/2026

goodbye July! WOW, you were special 🤩💍🤍✨

So many special yes moments & the sweetest brides saying YES to their wedding dress🥹

Here’s to all the GREAT things August has in store (pun intended😉) This really is the best job in the world!

07/29/2026

some prom looks just stop your scroll🤩

Destiny looked absolutely GORG in her soft yellow prom dress, and the detailing on top might just be our favorite part✨ TY for letting A&F be a part of such a fun and gorgeous moment in your life!

07/28/2026

It’s always fun seeing the girls who help create the A&F experience get their own moment to shine🤩☀️✨

Kaylee spent this past prom season helping so many A&F girls find their perfect dress (and helping us get all the prom dresses as they arrived in store🥹). Now we’re celebrating her gorgeous prom look & wishing her the best as she heads to the U of A!❤️🐗

At the same time, we’re getting ready to welcome our newest Homecoming Stylists as orientation/training officially begins this week. We have an AMAZING group of girls, incredible new dresses arriving, and we think Homecoming 2026 will truly be something special.

Follow along…because we’ve got so much in store😉

07/27/2026

🚨LAST WEEK TO SHOP SAMPLE SALE🚨
Book your appointment before these sale prices go away!

8 days left…that’s it!

Always & Forever’s Summer Sample Sale ends NEXT Saturday, August 1st, and there are only TWO Saturdays left to shop it!(including this Saturday, which has just 2 appointments left🤯)

Brides can shop hundreds of designer wedding dresses priced $499-$1499 in sizes 2-28 AND take their gown with them the same day they say YES! (Don’t worry, payment plan options available too!🤩) Whether you’re planning on a shorter timeline or love an incredible deal, the BEST time to wedding dress shop is coming to a close.

Don’t let summer end without saying YES. Book your bridal appointment on our website before the sale ends!💍✨

07/27/2026

Some prom looks just make you smile 🤩

Kooper’s floral ruffles, flowy movement, and sunshine yellow? GIVE US MORE! This is a look we won’t forget, ever. ☀️💛

07/26/2026

Real Bride Sunday is one of our favorite traditions … because getting to see our brides on their wedding day never gets old!🤍

Every photo, every smile, every “I found my dress at A&F” moment reminds us why we love what we do.

If you’re an A&F bride, we’d love to keep sharing your story! Tag us in your wedding photos, send them our way, and if you haven’t already, leave us a Google Review about your experience. Your kind words & beautiful photos help future brides feel confident saying YES with us & help us keep Real Bride Sunday going.

To every A&F Bride who’s trusted us to be a small part of such a big day…thank you!🥹 We can’t wait to celebrate even more of you.