After years of working and developing his skills in the local music scene, Romero decided he needed to create something that would evoke pride and cohesion for other locals. His answer was the I Love Forth Worth brand clothing line! Romero's idea was quickly accepted and garnered plenty of support. That is when he caught the attention of Isaiah "Menace" Nava, local entrepreneur and CEO of Menace E
ntertainment, Inc. Nava, along with the help of his partner Torrence "T.Riff" Burnett, joined forces with Romero in early summer of 2013. The newly assembled team understood the potential and set sites on national expansion, thus the re-branding to I Love My City Clothing. The first initiative was to connect local music makers to a brand that is as expressive and unique as the various music scenes. As a result, Romero enlisted the help of several of his music colleagues and put together the first feature music video and single release, entitled "I Love Fort Worth" in September 2013. See it here: http://m.youtube.com/watch?v=vMzfbwcffRo
I Love My City Clothing will continue this effort into twenty-four other major cities throughout the U.S. The initiatives will include distribution of clothing items and the production of twenty-four separate local singles and music videos comprised of each respective area's up and coming artists.
