Outdoor 76

Outdoor 76 Born from passion, grown through community. At Outdoor 76, we have been equipping adventurers to explore the outdoors with confidence since 2010.

Join us as we find the trails, serve the people, and embrace every sunrise.

07/23/2026

These two shoe are easily amongst the Top Shoes we see on AT Hikers feet each spring. Yes, they are still trail runners - meaning they were BUILT to run trail in, but they remain in a shrinking category of shoes that happen to HIKE very well based on the RUN design elements. This series has been highlighting the tide shift towards shoes becoming more RUN SPECIFIC to a point that they compromise the qualities that most HIKERS want. These two are still living in a space that work great for hikers and hopefully stay this way for a while.

07/20/2026

My oh. My, how things have changed. As recently as 10 years ago, science told us orthotics were good for our feet - and there was an argument that most of the shoes we wore needed them. NOT because our feet needed support, but because our feet were BEGGING to adapt to something. Cushioned shoes with firm footbeds didn’t allow that, so basically orthotics gave our foot something to comply with. But it was the same thing over and over and over… no dynamic exposure and no strengthening. No strengthening means weakening. Well, it’s 2026 - things are different and it gets blurry. One is that, thanks to UBER soft foam, shoes are more compliant than ever! It’s like what happens when you lay down in your bed at night. Simultaneously, science confirms that outside of a therapeutic needs (you’re actively seeking a solution) or prophylactic need (you’re at risk and there’s nothing else you can do about it), ORTHOTICS KEEP FEET WEAK and arguably make the foot/lower leg high risk for a reoccurring issue. What’s often worse??… COMBINING SOFT SHOES AND ORTHOTICS!! An orthotic in a soft shoe raises the foot in the shoe, limits dynamic activation of muscles in the foot and definitely kills proprioception. That’s the key communication process where the foot tells the brain what’s it feels and the brain tells the foot how to respond. That’s where adaptation and strengthening start. So, if you’re the person who’s started wearing orthotics in a Brooks Dyad back in 2018 because you had plantar fasciitis and you’ve put them in every shoe since… things have changed and you might want to reconsider. Your shoes probably don’t work like they used to.

𝟒𝟒 𝐦𝐢𝐥𝐞𝐬. 𝟏𝟕 𝐡𝐨𝐮𝐫𝐬. 𝐎𝐧𝐞 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞. Earlier this summer, Outdoor 76 co-owner Cory McCall completed one of the ...
07/20/2026

𝟒𝟒 𝐦𝐢𝐥𝐞𝐬. 𝟏𝟕 𝐡𝐨𝐮𝐫𝐬. 𝐎𝐧𝐞 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞.
Earlier this summer, Outdoor 76 co-owner Cory McCall completed one of the most iconic endurance challenges in the country—running the Grand Canyon Rim-to-Rim-to-Rim.
Running through the night beneath a sky full of stars, crossing the Colorado River, reaching the North Rim, and climbing back out of the canyon as the sun hit the South Rim, the journey was filled with incredible beauty, unexpected challenges, and lessons that will last a lifetime.
We're excited to bring this adventure to our Outdoor 76 community with a presentation on 𝐌𝐨𝐧𝐝𝐚𝐲, 𝐉𝐮𝐥𝐲 𝟐𝟕 𝐚𝐭 𝟔:𝟑𝟎 𝐏𝐌 at our Franklin location. Join us for an evening of stories, photos, and discussion as Cory shares what it was like to complete one of America's most legendary trail adventures. Whether you've dreamed of visiting the Grand Canyon, tackling Rim-to-Rim-to-Rim yourself, or simply enjoy hearing about unforgettable outdoor experiences, w̲e̲'̲d̲ l̲o̲v̲e̲ f̲o̲r̲ y̲o̲u̲ t̲o̲ b̲e̲ t̲h̲e̲r̲e̲!̲

07/17/2026

We need to make one thing clear… This is NOT about good vs bad shoes.

We love Topo, HOKA, and every brand we carry. Each one does exactly what it was designed to do.

The issue is grouping shoes together just because they share similar weight, stack, and drop—especially for hiking and backpacking.

Those numbers are easy to compare, but they don’t answer the important questions:

* Who is this shoe for?
* What was it built to do?
* How does it behave under load?

After our cutaway videos, some people questioned the results because the shoes were altered. Fair point.

So we ran a new test with brand-new, uncut shoes under controlled off-camber load.

The results were the same.

The HOKA Stinson stayed stable and predictable.

The Topo Vista rolled much earlier and more aggressively at just 70% of the load. So much, that the bracket bent.

That doesn’t make the Vista a bad shoe. It’s built more like a Speedgoat—fast, light, and responsive.

The Stinson is built for something else: comfort, protection, and stability over long miles.

Less stable shoes simply ask more from your feet and lower legs.

We see it every Appalachian Trail season—new hikers choosing lighter, faster shoes without realizing the added physical demand.

So don’t stop at stack, drop, and weight.

Those numbers tell you what a shoe is.

They don’t tell you how it behaves.

And for hikers and backpackers, that difference can matter far more than the spec sheet.

We need to make one thing clear…

This is NOT about good vs bad shoes.

We love Topo, HOKA, and every brand we carry. Each one does exactly what it was designed to do.

The issue is grouping shoes together just because they share similar weight, stack, and drop—especially for hiking and backpacking.

Those numbers are easy to compare, but they don’t answer the important questions:

* Who is this shoe for?
* What was it built to do?
* How does it behave under load?

After our cutaway videos, some people questioned the results because the shoes were modified. Fair point.

So we ran a new test with brand-new, uncut shoes under controlled off-camber load.

The results were the same.

The HOKA Stinson stayed stable and predictable—even under significantly more load.

The Topo Vista rolled much earlier and more aggressively.

That doesn’t make the Vista a bad shoe. It’s built more like a Speedgoat—fast, light, and responsive.

The Stinson is built for something else: comfort, protection, and stability over long miles.

Less stable shoes simply ask more from your feet and lower legs.

We see it every Appalachian Trail season—new hikers choosing lighter, faster shoes without realizing the added physical demand.

So don’t stop at stack, drop, and weight.

Those numbers tell you what a shoe is.

They don’t tell you how it behaves.

And for hikers and backpackers, that difference can matter far more than the spec sheet.

We need to make one thing clear…

This is NOT about good vs bad shoes.

We love Topo, HOKA, and every brand we carry. Each one does exactly what it was designed to do.

The issue is grouping shoes together just because they share similar weight, stack, and drop—especially for hiking and backpacking.

Those numbers are easy to compare, but they don’t answer the important questions:

* Who is this shoe for?
* What was it built to do?
* How does it behave under load?

After our cutaway videos, some people questioned the results because the shoes were modified. Fair point.

So we ran a new test with brand-new, uncut shoes under controlled off-camber load.

The results were the same.

The HOKA Stinson stayed stable and predictable—even under significantly more load.

The Topo Vista rolled much earlier and more aggressively.

That doesn’t make the Vista a bad shoe. It’s built more like a Speedgoat—fast, light, and responsive.

The Stinson is built for something else: comfort, protection, and stability over long miles.

Less stable shoes simply ask more from your feet and lower legs.

We see it every Appalachian Trail season—new hikers choosing lighter, faster shoes without realizing the added physical demand.

So don’t stop at stack, drop, and weight.

Those numbers tell you what a shoe is.

They don’t tell you how it behaves.

And for hikers and backpackers, that difference can matter far more than the spec sheet.

Join us tonight at Outdoor 76 - Franklin for another evening with Smoky Mountain Storytellers! Pull up a chair, grab a d...
07/17/2026

Join us tonight at Outdoor 76 - Franklin for another evening with Smoky Mountain Storytellers! Pull up a chair, grab a drink, and enjoy an unforgettable night of fiction, non-fiction and poetry shared by some incredible storytellers.

We hope to see you there!

It’s Wednesday… which means it’s time for another Hill Yeah Run Club in downtown Clayton! 🏃‍♀️🏃‍♂️  Whether you’re chasi...
07/08/2026

It’s Wednesday… which means it’s time for another Hill Yeah Run Club in downtown Clayton! 🏃‍♀️🏃‍♂️

Whether you’re chasing a new PR, getting in a few easy miles, or just looking for a fun way to spend the evening, we’d love to have you join us.

📍 Meet at Outdoor 76 – Clayton
🕡 5:30 PM
👟 All paces and experience levels are welcome. Walkers are encouraged too!

Come run a mile (or a few), meet some great people, and enjoy an evening with an awesome running community. See you tonight!

07/08/2026

Tomorrow Night!! Thursday July 9th at 6pm ...Macon County Library!! Our FINAL Himalayan
Expedition Recap! If you missed the ones in the Franklin and Clayton shops, here's the make up! Can't wait to see you there!!

Happy 250th, America. 🇺🇸Today, take a moment to be grateful for the freedoms we enjoy and for the good that still exists...
07/04/2026

Happy 250th, America. 🇺🇸

Today, take a moment to be grateful for the freedoms we enjoy and for the good that still exists all around us. Our nation has never been perfect, and it never will be. But over the past 250 years, we’ve also gotten a lot right.
Here’s to remembering where we’ve come from, appreciating what we have, and continuing to work toward something even better. Both shops will be closing at 3:30pm today to give staff a chance to enjoy time celebrating with friends & family. Have a safe and happy Independence Day!

Run specificity is changing trail shoes.If you only looked at the spec sheet, you’d think these two shoes would perform ...
07/03/2026

Run specificity is changing trail shoes.

If you only looked at the spec sheet, you’d think these two shoes would perform similarly.

Similar stack.
Similar drop.
Similar marketing.

But on the trail…

They’re asking your body to do very different things.

The Topo Vista is a purpose-built trail running shoe. It’s lighter, faster, and designed to maximize running performance.

The Hoka Stinson 7 was built with a different priority. It may not be the first choice for most trail runners, but it’s become one of the best hiking shoes available because it delivers something that’s becoming increasingly rare:

Inherent stability.

Look at the photos.

The lighter shoe requires your body to create much more of the stability. The Stinson provides much more of that stability for you.

This is the tradeoff.

As trail running shoes become lighter, softer, and more performance-focused, they inevitably ask more of the runner.

That’s great if you’re trying to run faster.
Bombing downhills with a hip belt or a run vest on vs 12+ mile days back-to-back… with a 30lb pack on yield two VERY different foot exposures

It isn’t always great if your goal is to hike farther, carry weight, or simply stay as stable as possible on uneven terrain.

Don’t judge a shoe by stack height, drop, or weight alone.

The most important question is:

What was this shoe actually designed to do?
hoka topoathletic

We’re getting ready to dive into fit! Let’s start here. The number one most misunderstood attributes of fitting is TOE B...
07/02/2026

We’re getting ready to dive into fit! Let’s start here. The number one most misunderstood attributes of fitting is TOE BOX!!

Address

35 E Main Street
Franklin, NC
28734

Opening Hours

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Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+18283497676

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