Crowd Wear

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For fans who don’t need a team to show up 📣👏🏻 Spectator apparel for the experience-driven fan. Boston-based. Globally-inspired.

Join the movement & shop the collection. Made to order @ crowdwearcollective.com

10/20/2026

New vintage corduroy caps are here in fall colors — Game Day, Go Team, Cheer Squad, Spectator, Underdog. Built for bleachers, sidelines and apparently boats 🙃

I don’t have photos of me in them yet, so I had AI put them on me but the hats are very real & very cute.

Which one is coming to you next? 🧢 Link in bio or check out crowdwearcollective.com.

10/17/2026

Starting the spectator life young. 👶⚽️

Our littlest Crowd Wear fan is already mastering the art of showing up, hanging out, and looking the part. 💙

Spectating is a sport. All ages welcome. 🏟️

10/15/2026

Fall at Crowd Wear is rolling out in phases, and first up is Marathon Season. 🏃🍁

Joining “Cheering Is My Cardio” is our newest mantra:
“You Can Do It. I Could Not!”

For everyone who’s ever stood at mile 18 with a cowbell, deeply impressed and zero percent tempted to sign up themselves.

The NYC Marathon is Nov 1. Runners, you’ve got this. Spectators, we’ve got you. 👏🏻👏🏻

Link in bio. More fall drops coming soon. 👀

10/12/2026

NEW DROP! Cheering is my cardio. 📣 And a little founder confession…

Our fall designs have been ready since September 19th. Yep, almost a month ago. 😅 But between creating SKUs, writing product descriptions, updating the website, and all the other not-so-glamorous parts of running a small business, I kept putting off the launch. Partly because it’s a lot of work. Partly because I’m a perfectionist and wanted everything to launch together and be just rightttttt.

But you can’t edit a blank page so sometimes the best way forward is to embrace the minimum viable action. So here we are! 🙌

I said we’d launch some new Crowd Wear today & I’m keeping that promise even if it’s not the reveal I originally envisioned.

First up: CHEERING IS MY CARDIO. 🏃‍♀️Cheering from the sidelines is a sport in itself, obviously! We missed today’s Chicago marathon but not the NYC marathon on Nov. 1st 🥇

A few styles are live now, with more coming tonight & tomorrow. Not a perfectly polished launch but a launch nonetheless.💪

Link in bio or visit crowdwearcollective.com 💙

10/10/2026

Fall foliage, sunshine, & a sideline full of cheering parents & one aunt. 🍂⚽️💙 Kids aren’t the only ones who need a game-day uniform. 😉

Speaking of sideline style… 👀 We’re dropping a few NEW items tomorrow for fall soccer weekends & a little something for fans of another kind. 🤫

Any guesses what’s coming?

10/07/2026

tonight 🎬: we’re emotionally processing the Ted Lasso season finale with these favorites quotes for the road 💛💙

THANKS, TED & TEAM.
For the optimism, the chaos, the locker-room speeches.
And the reminder that being part of the crowd is its own kind of magic. 🏟️

10/03/2026

Saturdays are for soccer ⚽️🥅

For the moms & dads (or aunts & uncles!) cheering from the sidelines, the kids giving it everything, or the grandparents bringing the energy.

Snag your fall weekend uniform 🍁 every purchase helps us give back to kids through the power of sports 🫶 link in bio

10/02/2026

Go Team energy = championship energy. 🏆💙

New here? Crowd Wear is made for the people on the sidelines, in the stands, and everywhere in between. Apparently that energy works on the pickleball court, too. 😉

Loved getting this note from a customer who wore her ‘Go Team’ hat to a school fundraiser pickleball tournament… and brought home the championship! 🏆

Crowd Wear for the win, literally. 💙

09/29/2026

POV: You live in Boston but were raised a hardcore Yankee fan. ⚾️

Photo 2 = the evidence (NYY logo cut off & NYY silver necklace not shown)
Photo 1 = me trying to assimilate at Fenway before Crowd Wear existed.

Wearing a Sox jersey feels…complicated. I’ve grown to like the team. I like Tolle. So now that postseason is here, I’m embracing my true identity: Here for the energy. Not the jersey. Just for the love of the game.

Thank goodness I created Crowd Wear to solve my own problem 😂 May the best team win 🔥

09/27/2026

2026 🔁 2007: swipe for a legit throwback. I first came to Barcelona in college and took the black-and-white photo at the site of the 1992 Summer Olympics, attempting my best gymnast impression. 😂

Of course I had to come back to the same spot nearly 20 years later in Crowd Wear.

Headed home giggling at the fact that I’ve apparently been bringing both spectator & main character energy for a very long time. 🏟️ Funny how the things you’re obsessed with when you’re younger have a way of popping up again later in life. For those who are new here, I had the idea for Crowd Wear at the Milan Winter Olympics earlier this year (a bucket list trip for me).

P.S. text chain is with is my sister 🙃

Address

Franklin, MA
02038

Website

http://crowdwearcollective.com/

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