The Cowgirl Mercantile

The Cowgirl Mercantile 🤠 Gainesville's Western Store
✨ Local Makers • Consignment • Unique Finds
🩷 For the girls who don't want what everybody else has

07/26/2026

If you've ever wondered what a freshie is... this one's for you. ☀️
They're made with scented aroma beads, designed to hang in your car, and the Texas heat actually helps them smell even better.
Functional, cute, and they make your car smell amazing. Ours are made by the beautiful Dayla Riley
The owner of So Freshie Day
So come in and get yours today and be the sunshine! 💛
419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm
www.cowgirlmercantile.com

Whenever someone asks me what we carry in the store, my brain just goes..."Everything." 😂But really... the hat, jacket, ...
07/25/2026

Whenever someone asks me what we carry in the store, my brain just goes...
"Everything." 😂
But really... the hat, jacket, shirt, and jeans are all from Cowgirl Mercantile.
We have so much in this little store that it's honestly hard to feature it all 🫠☺️

Shop the look ➡️ 419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

07/25/2026

Saturdays are made for wandering downtown 🤎 It's already been a busy Saturday morning downtown... 🤠
If you're looking for something to do today, come spend a little time with us.
Stop by Cowgirl Mercantile, check out all the new arrivals, then head over and help us welcome our new neighbors at Haus during their grand opening ❤️
Shop local, wander downtown, and make a day of it 🫶

419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

07/24/2026

If you've ever stood in front of the mirror trying on outfit after outfit... this one's for you. 😂

Shop with us online or in store
419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

Www.cowgirlmercantile.com [any time 😉]

If you've never been a hat person... you probably just haven't found your hat yet. 🤠The right hat isn't just for bad hai...
07/23/2026

If you've never been a hat person... you probably just haven't found your hat yet. 🤠
The right hat isn't just for bad hair days.
It's the one you grab when you're running errands, headed to the rodeo, grabbing coffee, spending the day outside, or just don't feel like doing your hair.
Somehow it finishes the outfit without you having to think about it.
That's why the women who wear hats... wear them all the time.
So tell me... are you a hat girl, or are you still looking for the hat? 👇

419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

07/23/2026

Small-town store by day.
Questionable decision-making by... also day..... 😂
🎬🎥Welcome to The Last Store on the Left.

419 N Commerce St Gainesville Texas
Wednesday-Sunday 11am-4pm

Friday nights are about to get a whole lot more fun. 🐆❤️🖤 I've been working behind the scenes on a Leopard collection th...
07/22/2026

Friday nights are about to get a whole lot more fun. 🐆❤️🖤 I've been working behind the scenes on a Leopard collection that's got a little more personality than your average school spirit gear. I have a feeling y'all are gonna like this one.

Come see us this weekend from 11am-4pm at 419 N Commerce St Gainesville Texas

07/21/2026

🫶

The western girls that always look effortlessly put together usually have one thing in common...They don't buy random pi...
07/20/2026

The western girls that always look effortlessly put together usually have one thing in common...
They don't buy random pieces.
They build a wardrobe that works together.
A dress they'll wear on repeat. A hat that goes with everything. A simple pearl necklace they'll reach for every morning.
That's how you get more outfits without buying a whole new wardrobe.

419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

Address

419 N Commerce Street
Gainesville, TX
76240

Opening Hours

Wednesday 11am - 4pm
Thursday 11am - 4pm
Friday 11am - 4pm
Saturday 11am - 4pm
Sunday 11am - 4pm

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