Sleep Rock Company

Sleep Rock Company Diné (Navajo) owned Hat Company. Hand made custom hats to fit any style and personality!

08/29/2026

SLEEP ROCK | LOCAL MODEL CALL

We’re looking for local models near Navajo, New Mexico for an upcoming Sleep Rock brand shoot.

We’re looking for a gritty, natural, rugged and authentic presence—people with character who feel comfortable in a raw, lived-in Western setting rather than overly polished or styled. Long hair is preferred, and we’re looking for people who naturally carry that real-life energy and can make a Sleep Rock hat feel like it belongs to them.

WHAT WE’RE OFFERING:
• Minimal paid compensation for your time
• Professional hair & makeup provided
• Featured exposure across Sleep Rock’s social media and brand platforms
• Opportunity to be considered for future Sleep Rock campaigns and content

📍 Near Navajo, NM
📅 Date: Sunday, September 6
⏰ Time: Morning/Afternoon sessions

WARDROBE:
Models should bring pieces that fit the aesthetic—worn-in denim, canvas, leather, vintage workwear, boots, mocs, and rugged Western pieces.

Interested? Email us at [email protected] (Subject: Model Call) with your name, age, location, Instagram/social handle and a recent photo (1 headshot/1 full-body).

We’re not looking for perfect.
We’re looking for real.

📷: shotsbyeggs
HMUA: Alselena.John

✨ Supporting Indigenous Women in Business: Why It Matters Where You Shop ✨This week’s blog is dedicated to the incredibl...
08/29/2026

✨ Supporting Indigenous Women in Business: Why It Matters Where You Shop ✨

This week’s blog is dedicated to the incredible Indigenous women we’ve been fortunate to meet along our journey.

Artists. Photographers. Makers. Business owners. Storytellers. Leaders. Mothers. Mentors. Women who have welcomed us, encouraged us, shared their knowledge, and reminded us that there’s room for all of us to succeed.

Sleep Rock wouldn’t be where it is today without this community.

Every purchase from an Indigenous woman-owned business is about so much more than a product. You’re investing in dreams, families, culture, creativity, and showing the next generation of Indigenous girls what’s possible.

Our hope has never been to simply sell hats. It’s always been to build community, create connections, and leave the path a little easier for those coming behind us.

🤎 We’d love to celebrate even more amazing women. Tag or comment an Indigenous woman-owned business, artist, photographer, maker, creator—or simply a woman who has inspired, supported, or uplifted you along your journey. Let’s help each other discover, support, and celebrate the incredible women making a difference in our communities.

Read the full blog through the link in our bio.

Most people see the finished hat.What they don’t see are the years of trial and error behind it.The tools that didn’t wo...
08/29/2026

Most people see the finished hat.

What they don’t see are the years of trial and error behind it.

The tools that didn’t work. The supplies that were ordered, tested, and returned. The hours spent searching for the right hat break string. The steam box we couldn’t find, so we built it ourselves. The custom solutions, the mistakes, the lessons, and the moments when something finally clicked.

This week’s Monday Blog is about the kit behind every Sleep Rock hat, but it’s really a story about persistence, problem-solving, and learning a craft one tool at a time.

Because every piece of equipment in the studio has a story. Every scratch, modification, and workaround was earned through experience.

The craft is personal.
The tools are personal.
And finding the right ones takes exactly as long as it takes.

Read this week’s story and take a look behind the scenes at the tools, experiments, and innovations that help bring every Sleep Rock hat to life.

https://www.sleeprockcompany.com/s/stories/tools-of-the-trade-the-kit-behind-every-sleep-rock-hat
(Link in bio)

♥️➕

Mondays just got a little better.We’re excited to share that Sleep Rock will now be dropping a brand new blog every Mond...
04/27/2026

Mondays just got a little better.

We’re excited to share that Sleep Rock will now be dropping a brand new blog every Monday—over at “The Block & The Brim”.

Stories, behind-the-scenes, inspiration, and a closer look at the lifestyle that shapes every hat we make.

Even while we’re away from the workbench, we’re still here—creating, connecting, and sharing with you.

See you every Monday ♥️➕

Well… plot twist we didn’t have on our bingo card.After everything, it turns out my back has other plans and I’ll be nee...
04/22/2026

Well… plot twist we didn’t have on our bingo card.
After everything, it turns out my back has other plans and I’ll be needing another surgery but this time we are going all in with a spinal fusion. Recovery won’t be quick, but I’m trusting I’ll come out stronger on the other side (with a little extra hardware to prove it 😅).

Because of this, we’ll need to push our dates back once again. Not exactly our favorite announcement, but healing the right way has to come first.

We’re so grateful for all the love, patience, and support you’ve continued to show us—it truly means more than we can put into words. All the messages, texts, and emails are very much appreciated.
Sleep Rock isn’t going anywhere. Just hitting pause for a bit — we’ll be back in a few months, stronger and ready.

Thanks for sticking with us through it all 🫶🏼

-Geri ♥️➕

Stronger, clearer, and almost ready to get back to work 🤍This time away gave me space to reset—and now the ideas are flo...
04/04/2026

Stronger, clearer, and almost ready to get back to work 🤍

This time away gave me space to reset—and now the ideas are flowing again. New creativity, new tools to try, new felt ready to be shaped, and a whole new outlook on what’s ahead for Sleep Rock Company.

Every piece I create carries a story, and this next chapter feels especially meaningful.

For now, here’s the Sleep Rock kids in their Sleep Rock hats 🤍 the heart behind it all.

Almost time.
➕➕➕➕➕➕➕➕

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Gilbert, AZ

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