Fluke It

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Fluke It™ is more than a brand—it’s a mindset inspired by the effortless strength and playful spirit of the ocean. Join the Pod--Fluke It and carry on ...

Our signature designs symbolize and inspire resilience, movement, and joy.

08/14/2026

👏🏼👏🏼👏🏼👏🏼 well done! 🐋💙

Gov. Kathy Hochul visited the Montauk Lighthouse over the weekend to sign new protections for whales into law by way of the Whale Awareness Act.

08/01/2026

This is exciting!! Let’s keep this beauty safe! 🐋💙
https://www.facebook.com/share/r/1AVK28atVd/?mibextid=wwXIfr

07/30/2026

Stay safe our fluked friend! 💙https://www.facebook.com/share/p/1CiMjLqpp2/

🚨 A Right Whale in One of the Busiest Shipping Corridors on the East Coast.

On July 20, 2026, NOAA confirmed a North Atlantic right whale sighting off the Mid-Atlantic coast. While every sighting is important, this one stands out for two reasons.

First, right whales are not typically found this far south during this time of year. Second—and perhaps even more concerning—the whale was observed directly within one of the East Coast's busiest marine traffic corridors.

With fewer than 400 North Atlantic right whales remaining, every individual matters. Explore whale sightings and report observations at: https://map.seereportsave.org

Slow Down. Report Sightings. Save Whales. 🐋💙 Download the Whale Alert app: pxllnk.co/whale-alert-app-sm

07/08/2026

It was a beautiful Fluke It kind of day! 🐋 ❤️

07/03/2026

🐬 Dolphin
Nobody does joy quite like a dolphin. They leap because they can, play because they want to, and somehow make showing off look effortless. A little mischief, a lot of charisma — that's the energy we're channeling.
Some days you just have to Fluke It.
Join the Pod. The Dolphin collection drops soon. ✨

07/01/2026

🤍 Beluga Whale
Belugas are nicknamed the "canaries of the sea" for a reason — they're loud, expressive, and impossible to ignore (in the best way). That permanent almost-smile? Earned. Life under the ice isn't easy, and they make it look like a party anyway.
Stay weird, stay vocal, stay you.
Join the Pod. The Beluga collection is on its way. 🧊

06/30/2026

🌊Orca
Orcas like to do things together. They raise their young together, hunt together, and stay with their pod for life. For orcas, loyalty isn't optional, it's the whole point. Smart, fierce, and never far from family - it's how they roll.

If that sounds like your kind of crew, you're in the right place.
Join the Pod. The Orca collection is coming. 🖤🤍

06/29/2026

🐋 Humpback Whale
Some journeys can't be rushed. Humpbacks travel thousands of miles every year, guided by nothing but instinct, song, and an unshakable sense of where they're headed. There's something humbling about a creature that big moving with that much intention.
This one's for anyone who's ever taken the long way — and meant to.
Join the Pod. The Humpback collection surfaces soon. 🌊

Address

Gloucester, MA

Website

http://JustFlukeIt.com/

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