Heartland Optical - Grand Island

09/01/2026

Labor Day Weekend Hours 🇺🇸
We’ll be CLOSED Saturday, September 5th & Monday, September 7th in observance of Labor Day.

We hope everyone has a safe, relaxing, and fun-filled holiday weekend! ❤️🤍💙
We’ll see you back in the office on Tuesday, September 8th! 👓✨

09/01/2026

🥳🥳

Dr. Jennifer Wemhoff joined Heartland Optical in 2015, and the people of Lincoln have been seeing life better ever since.

Dr. Wemhoff was practically raised in the optical world. Her dad was an optometrist in Columbus, Nebraska, so you could say good eye care runs in the family. We appreciate the experience and
easy, down-to-earth approach she brings to our location at 82nd and Holdrege.

Thanks for 11 wonderful years, Dr. Wemhoff!

08/12/2026

🎉🎟️ And the winner is… 🎟️🎉

Congratulations to Iliana🥳🏆 You are the lucky winner of our Back to School raffle! Thank you to everyone who participated!! We appreciate your support and can’t wait for the next one!😆

08/11/2026

Have menus, medicine bottles, and the text on your phone all started using suspiciously smaller, harder-to-read print? If your birth year begins with 198, your eyes may simply be showing their age.

Progressive lenses give you a smooth transition between close-up, middle-distance, and faraway vision, all in one pair of glasses. With no visible lines, they look like any other modern lenses.

Getting older may be unavoidable. Holding the menu at arm’s length is optional.

08/09/2026

We had a great time playing pickleball! Lots of laughs and probably some records broken too. 🤣

08/04/2026

Wanting some bonus school supplies?? 📚✏️ Join our coloring contest for a chance to win this giveaway!!

Giveaway Prize 🏆 ⬇️

-Sketchers Gym Bag🏋🏼
—Backpack with detachable lunch bag🍱
-Kids Wired Headphones 🎧
—Notebooks📒 , Pencils ✏️ , Glue Sticks, Expo Markers, Coloring pencils, folders 📁 and loose papers 📑 and scissors ✂️
-Water bottle
—Glasses Cleaning Supplies🤓
-Mystery Needoh✨

08/04/2026

Already have your prescription? Bring it to Heartland Optical, and let’s find the frames that finish the look.

We carry eyewear from some of the world’s most popular brands, along with independent European lines you may not find anywhere else. Looking for bold and trendy? We have options galore. Prefer something classic, sporty, or a little unexpected? We have plenty of those, too.

Our team will help you compare styles, colors, and fits until you find the pair that feels like you.

07/31/2026

We make online scheduling easy. No life story or complicated forms required. Simply choose the type of appointment you need, select a provider, and request the date and time that work best for you. That’s it.

Try it today. https://heartlandoptical.com/schedule-now/

07/30/2026

Happy 19th anniversary, Squirrel!

Affectionately known around here as “Squirrel,” Jan has been part of our team since 2007. Casey, one of our co-owners, gave her the nickname early in her career, and Squirrel has been busy naming just about everything else ever since—from the machines she works on to her coworkers in the office.

Squirrel brings plenty of personality to our 27th Street location. Her skill, care, and attention to detail have shaped the quality of our work for nearly two decades.

After 19 years, this Squirrel is still one of the best things tucked away in our lab.

07/24/2026

New backpack? Check. A clear view of the classroom? Let’s check that, too.

Schedule your child’s back-to-school vision evaluation with our team and help them start the year ready to see what’s ahead. We also have the forms on hand to provide Lincoln Public Schools with a proof of vision evaluation for students who need them.

Use our easy online scheduling at the link in the comments. You can even schedule multiple kids' eye exams at the same time. https://heartlandoptical.com/schedule-now/