Windy Willow Co. & Foundation supports mental health initiatives locally in East and West Michigan windywillowco.com
windywillowfoundation.org
Windy Willow Co.
and Windy Willow Foundation are affiliated entities working towards the same common goal of bettering the initiatives around mental health. Originally launched in 2016, Windy Willow Co. is an online brand of clothing and coffee which donates a portion of proceeds to American Foundation for Su***de Prevention. At the end of 2020, the Company launched its dream affiliate, a true 501c3 designated arm
which provides access, action, and advocacy through fundraising and other various means to a broader atmosphere of mental health initiatives. Windy Willow Foundation is a charitable nonprofit organization rooted in Windy Willow Co. The entity itself was founded in 2016 to support mental health awareness initiatives through a portion of our proceeds donated to American Foundation for Su***de Prevention. In 2021, we launched our official Foundation. We partner with American Foundation for Su***de Prevention for education at the local level, awareness, and funding programs focused on adolescent mental health and su***de prevention. At the end of November, we plan to announce the official launch of our ‘Mental Health Aid Program’ which will focus on bettering the access piece of our mission. We encourage our family, friends and local community partners to follow us on social media and please reach out to us. We enjoy connecting on the local level for various opportunity and needs.
“Windy Willow Foundation is an organization working to provide access, advocacy, and action for mental health initiatives. The foundation is dedicated to destigmatizing the root challenges involved in mental health and wellness. Through intentional support, a community-oriented focus, and common cause, we push forward One Day at a Time.”
Though life becomes windy, we stay rooted in our values from which we find happiness One Day at a Time.
⛳️ The Windy Willow Classic is a little over one month away. Registration link is in our bio. Get your team signed up today!
🪧 Hole sponsors and prize donors are still welcome! Please let us know by email or message if you’re interested!
June is Men’s Mental Health Month—a time to spotlight the importance of emotional well-being in men. At Windy Willow Foundation, we’re committed to breaking down barriers and fostering supportive communities. Let’s challenge stigmas, check in our buddies, and prioritize mental health together
”
Just ten days away….are you ready?
If you haven’t heard, Windy Willow’s annual “Luminate the Day” fitness festival is coming up. This annual event is hosted by where all proceeds are donated to Windy Willow. The competition signifies the coming together of community, recognizing wellness as a whole. LTD is our biggest event of the year with over 100 athletes competing, lots of fun vendors and a day full of camaraderie. This year, held an interview with the team to share our story. Swipe left to see our article, link in bio.
In 2016, David Halvorson was a Michigan State student pursuing a finance degree when he felt directionless.
Mental health, like a total eclipse, is a journey through darkness towards light. Just as the moon momentarily obscures the sun, mental health challenges can cast a shadow over our lives, enveloping us in darkness and uncertainty. However, much like the gradual unveiling of the sun during an eclipse, the path to healing and wellness reveals itself with time and perseverance.
This celestial event reminds us that even in our darkest hours, there is always light on the other side. It encourages us to hold onto hope and trust that just as the sun reappears after an eclipse, we can overcome our inner shadows and step into the light of recovery and resilience.
HUGE Shout to our Sponsor, Windy Willow Co. & Foundation for getting 50 more books into the hands of hurting people, families and youth who will benefit!
Also to the AMAZING people on the front lines helping our communities one person at a time - Alpha Grand Rapids and Comprehensive Therapy Center. Together, we ARE making a difference!
"The Machine Inside Me: How to change your brain and discover the power within you!" is a unique book/workbook created to help kids ages 7-14 to understand how they can rewire their brain through critical thinking and a shift in daily habits. Simple to understand neuroscience and physiology are put together artistically in a story form with 57 illustrations by Rob Rice Illustrations.
The book can also be found on Amazon https://a.co/d/17mg8vN
REMINDER — Axe Throwing Extravaganza this weekend!!!!
you can still buy tickets at the door — please RSVP in advance.
Hope to see you out for a good time benefiting a great cause!
JAN 20 | 6-10p | The HUB Stadium — Auburn Hills
Join us for our first ever Axe Throwing Extravaganza! Tickets are $75/person + includes 1 hour of axe throwing, a fajita and soda bar, and an evening of fun! Cash bar, 50/50 raffle tickets, and a raffle prize table will also be available.
The Windy Willow Aid Program seeks to make change for adolescent mental health and su***de prevention initiatives. Our 2024 goal is to double the efforts of our impact from 2023. The Aid Program supports local programs in Michigan working to better access, action and advocacy involved with mental health services. The Aid Program also includes a direct applicant program where individuals seeking financial aid for services can apply direct to Windy Willow Foundation.
We hope to see you there!
Sponsorship Tiers (while availability lasts):
Title Sponsor | $1,000
Lane Sponsor | $250
** Please reach out to [email protected] regarding sponsorship and partnering opportunities
new year loading…….
FOUR DAYS left in our Giving Tuesday campaign!! For the third year, we are matching donations up to $5,000 for AFSP’s Circle of Hope. This ends on December 31st.
“Circle of Hope is a passionate group of individuals dedicated to funding efforts to prevent su***de through a personal gift to the Michigan Chapter of the American Foundation for Su***de Prevention. Through society member support, life-saving strategies and programs will be brought to local Michigan communities so we can one day build a world without su***de.”
With your support, we can work toward a world without su***de. Each and every donation, regardless of dollar amount, makes a great impact on our mission. We are incredibly grateful for every ounce of support we receive from this community. There is no way we could do what we do without all of you!!
To donate - please visit the link in bio.
To support in an additional, or non financial way, please share this post!
from the team here at Windy Willow — we hope you had a gentle holiday + we wish you happiness in this upcoming new year.
we know the holidays aren’t easy for all, and it’s not always merry and bright. our hope is that the holidays are gentle on you, so that you can be gentle on yourself. make space for messy feelings, be kind to yourself, and take what you need in this season.
here’s to a new year ahead!
end of week check in — how are YOU doing? what can you celebrate?
As the year comes to a close, people tend to look back on their year and measure their growth. This is your reminder that progress can look a lot of different ways, year by year or even day by day. Maybe today you give yourself a little credit.
Giving Week is coming to an end, but our dollar for dollar donation match to AFSP’s Circle of Hope is continuing through the end of the month — up to $5,000.
“Circle of Hope is a passionate group of individuals dedicated to funding efforts to prevent su***de through a personal gift to the Michigan Chapter of the American Foundation for Su***de Prevention. Through society member support, life-saving strategies and programs will be brought to local Michigan communities so we can one day build a world without su***de.”
No donation is too small — with this match, each donation compounds into something greater + we couldn’t be more thankful for the support of our community.
link in bio to donate. share this post to spread the word!
GIVING TUESDAY | 11.28.23
We are so excited to announce, that for the third year, we will be a matching partner for AFSP’s Circle of Hope!
Starting today and through the end of the year, we will be matching donations up to $5,000.
“Circle of Hope is a passionate group of individuals dedicated to funding efforts to prevent su***de through a personal gift to the Michigan Chapter of the American Foundation for Su***de Prevention. Through society member support, life-saving strategies and programs will be brought to local Michigan communities so we can one day build a world without su***de.”
Together, we can work toward a world without su***de. Every single donation makes a great impact on our mission. Truly, there is no donation too small. We are thankful for every inch of support we have from this community. We couldn’t do this without all of you!!
To donate - please use this link: https://www.windywillowfoundation.org/donate
To support in additional, or non financial ways, please share this post!
HAPPY GIVING WEEK!
COMING SOON — 11.28
Tomorrow is Giving Tuesday! And we are excited to announce the return of our dollar for dollar match to American Foundation for Su***de Prevention. For the third season, we will be supporting a local ASFP program called Circle of Hope. With your support, we will double our donation!
Stay tuned for more information on how you can support this giving season.
Chances are, you have been bombarded with Black Friday advertising for weeks now, in anticipation of the biggest sales of the year. What no one talks about, is how the concept of a “scarcity mindset" plays a significant role in the dynamics of Black Friday culture. Black Friday, often amplifies the perception of scarcity. Retailers create a sense of urgency, suggesting that opportunities to secure the best deals are scarce and fleeting. This scarcity narrative can drive consumers to act impulsively, fearing they might miss out on exclusive discounts or products. Buy it’s so much bigger than that -
The scarcity mindset is fueled by the fear of scarcity itself— fear of not acquiring items perceived as necessary for a better life. Ultimately leaving people with this feeling of “I don’t have enough” or “I don’t have what I need in order to live a good life”.
Let this post be your reminder that you are, and have enough, in this moment.
hey — thanks for being here.
+ Happy Thanksgiving! we are grateful for the passion and support of the Windy Willow community. thankful every day for a community that comes together to make the world a better place.
photo:
your mid week reminder — if you’re going through it, you’re not alone.
share with someone who needs a little encouragement today.
💪🏼 Join us for Chad on 11/11 at Paradigm Fitness in Ada, Mi. We’ll be celebrating this hero workout, our mental health and our physical health. Looking forward to seeing y’all out there! Signup link in bio.
SAVE THE DATE | 09.09
Windy Willow + Roots Brew Shop present —— The 3rd Annual Co****le Tournament!
Some call it “co****le”, others call it “bags”… we don’t care what you call the game, as long as you’re bringing your “A game”.
WHAT: 16 team co****le tournament - bracket play
WHEN: Saturday, 9.9 at 6p
WHERE: Roots Brew Shop
$15 per team. There will be 1st, 2nd, and 3rd place prizes.
Proceeds will go directly to the Windy Willow Aid Program. Our internal Aid Program seeks to break down the access barrier involved with finding help — we support applicants financially.
Big thanks to Roots + our sponsors, Terrence O’Neil () and LINK x LOU Grand Rapids (.grandrapids)
Team sign ups launching soon —— stay tuned!
⛳️We want to sincerely thank everyone for being part of our outing this year. It was an incredible day to say the least. Thank you to all of our wonderful sponsors and product donors. Next year is already on the calendar!
📝Our foundation is now gearing up for our last two events of year, followed by giving season. We plan to give more updates about our giving initiatives towards the end of the year. Please reach out to us with any questions or partnership opportunities!
✌🏻One Day at a Time
🎥
⚪️ Saturday, August 12th
⚪️The golf outing was our second event ever. Just behind Nos Night with Nostalgia. It’s long been a special day for the foundation. Selfishly, it’s a day I get to spend with a lot of my favorite people. But fundamentally, it demonstrates the compassion, love, integrity and support of our community and supporters. You can golf any day of the week and play cheaper rounds at any course. But it’s about a lot more.
⚪️To the friends who have showed up since year one, we love you. To the new friends who are just starting to support our foundation, we thank and welcome you. My promise is to make this the best outing of your summer and also continue to make a difference with our team in the mental health community.
Your friend,
Dave | President
🏌️If you haven’t saved the date already, our annual golf outing is August 12th, 2023
🖋️Sign up is live, hit the link in our bio
⛳️ will be out with us this year helping us fundraise! Do you think you can beat the pro?
Windy Community,
Please see our post below and reach out directly for help funding our recent initiative. Alex’s Saints Foundation
🧠This Friday! Join us at Roots Brew Shop in Grand Rapids for our annual Trivia Night. Bring your smartest friend!
Join us this Friday at Roots Brew Shop for our annual Trivia Night, coffee house style!
Mark your calendars!! Trivia night is back!!!😎🧠
Start gathering your team and catching up on random facts!! We are also partnering with Windy Willow Foundation to talk about the importance of mental health.
Prayers to our second home – the place where it all began for us. Tragedy is often met with a loving community that uplifts and moves forward. We are horrified to have witnessed last night’s events unfold real time. But astounded by the support- from first responders, to medical personnel, to voices around the country. Nothing but love, prayers and reflection for this community.
Grand Rapids, MI
49503
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
http://windywillowco.com/, http://windywillowfoundation.org/
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⛳️We want to sincerely thank everyone for being part of our outing this year. It was an incredible day to say the least. Thank you to all of our wonderful sponsors and product donors. Next year is already on the calendar! 📝Our foundation is now gearing up for our last two events of year, followed by giving season. We plan to give more updates about our giving initiatives towards the end of the year. Please reach out to us with any questions or partnership opportunities! ✌🏻One Day at a Time 🎥 @creatiphmedia . . . . . #windywillowco #windywillowfoundation #mentalhealthawareness #teenmentalhealth #suicidprevention2023 #adolescentmentalhealth #kidsmentalhealthmatters #golf #outing #summer #grandrapids
⚫️ Our Company started in 2016, Foundation in 2021 ⚪️ To date, our foundation has helped raise over $20,000 in a match program for American Foundation for Suicide Prevention’s Circle of Hope ⚫️ In the last month, we started a relationship with Pine Rest Mental Health Services to support a patient assistance fund for young adults, kids and adolescents ⚪️ At the end of 2022, we partnered with IPV Consulting to fund a round of books called “Machine Inside Me”, which helps kids understand management skills and coping mechanisms of their mental health ⚫️ In 2022 we launched the Windy Assistance Fund which is a direct application program to our foundation that helps to support financial aid for those seeking mental health services ⚪️ 2023 Save the Dates Below 💡March 23rd Trivia Night | Roots Brew Shop in Grand Rapids 🍕Last week in May TBD | Restaurant Night Metro Detroit 🏋️♀️May 13th Luminate the Day | Luminary Fitness in Grand Rapids 🏌️August 12th 2023 Golf Outing | Thornapple Pointe in Grand Rapids . . . . #windywillowfoundation #mentalhealth #nonprofit #grandrapids #metrodetroit
How many people leave before they get the chance to live? We are here to place no judgement on anyone ever, but on the contrary, encourage access and advocacy to help. Founded on the hard lessons life teaches, we use our losses as motivation to carry out a humble mission. One Day at a Time, every day going forward. . . . . . . #windywillowfoundation #windywillowco #windy #willow #mentalhealth #mentalhealthawareness #suicideprevention #aid #help #foundation #nonprofit #access #action #advocacy
September is Suicide Prevention Awareness Month. Much like other awareness months, most of the recognition drops off after the first week. It seems fitting our next drop emphasizes the importance of what awareness means, especially to our cause that is not only remembered one month out of the year. Mental Health & Suicide Prevention is our cause- the parameters and value we built our brand around. Mental health should be held sacred and those who need help should be uplifted. It is our responsibility as good humans to remember that always. Our next drop is Summer Nights Pt. 2 (even though we’re in the first couple days of Fall). Last day of the month to remind our following this cause goes beyond a monthly constraint of awareness. Enjoy the drop, scoop some gear, check out our foundation and be on the lookout for a Halloween Themed Drop soon! BOO! . . . . . . #suicideprevention #suicidepreventionmonth #suicideawarenessmonth #mentalhealth #mentalhealthawareness #windy #willow #co #windywillow #foundation #nonprofit #clothing #hoodie #fannypack #dadhats
Luminate the Day was an event between @windywillowcousa , @riserecoverlive , @luminary_fitness , @8thdaygym . "The coming together of two communities for the benefit of wellness" was the focus when we first sat down. And about one year later, our day played out better than we had ever imagined. Our first step in the right direction towards an event we hope to continuously bring to Grand Rapids in the years ahead. Enjoy our our brand message video, brought to you by @tully.creative.media . All photos by @christinaveracreative . Featuring @redheadnorris & @dan.post89 . . . . . . . #LTD #luminatetheday #crossfit #grandrapids #michigan #fitness #wellness #nonprofit #mentalhealth #physicalhealth #luminaryfitness #8thdaygym #windywillow #thephoenix #windywillowfoundation
🏌🏻The 2022 Windy Willow Golf Outing registration is live! Sign your group up today and book August 13th! 🍔 Lunch buffet and raffle banquet to follow 18-hole team scramble ⛳️ Thornapple Pointe Grand Rapids, MI ✒️ Registration link in bio! . . . . . . #windywillow #windywillowco #windywillowfoundation #wellness #mentalhealth #awareness #support #aid #warmerdays #michigan #community
⚫️Warmer Days Collection just dropped some good vibes. Here’s a few good ones for some good days ahead. ⚪️Stay in the loop with our Foundation’s busy upcoming summer- CrossFit Competition, Golf Outing, Restaurant events, and some other good stuff in the works. ⚫️See our story/highlights for save the dates . #windywillow #windywillowco #windywillowfoundation #wellness #mentalhealth #awareness #support #aid #warmerdays #michigan #community
We are so excited to announce that Windy Willow Foundation is a matching partner for AFSP’s Circle of Hope! Starting tomorrow and through the end of December we will match donations up to $5,000. Thank you again for your continued support. It is because of our amazing community that we are able to make a difference. More exciting news coming tomorrow! Happy giving week! #onedayatatime #givingtuesday
Over the weekend, we shared an event with @rootsbrewshop . They were are incredible host and friend to our foundation. If you haven’t visited their shop in Grand Rapids, we highly recommend them! Cornhole, good food, good drinks and plenty of fun!
Est. 2016 | East Lansing, Mi => Grand Rapids, Mi
Founded in 2016, we set out on a mission to do our small part as moral humans to create a brand and platform that works to give back to a cause. Around the same time of our founding, we lost close friends to su***de with others who had attempted. Depression, thoughts of su***de, and mental illness are ugly creatures that only grows the more they are contained. There will always be someone who understands, no matter how bad the going gets.
We formally extend our hand to you. If you have absolutely no one else who is willing to listen, we will. Though you don’t know us yet, there is never a better time than now. Please use us as a shoulder to lean on. For those who wish to support our cause, feel free to follow our donation link to American Foundation for Su***de Prevention. A percentage of proceeds from our store items is also donated to AFSP.
We believe in pushing the concept of expanding our mental capacities by communicating with one another with a TRUE open mind. In doing so, we learn about ideas that we may not even be aware of that can help to understand our own thoughts. Currently, we blog, have a social media presence, push motivational topics, post occasional vlogs, and have an inventory of items that embodies “a comfy feeling”.
Our collection includes a selection of leisurewear and food/supplement products items. We’ve also broken into the coffee industry. Our signature “Dark and Smoky” blend is available online. We plan to launch more blends in the near future with an option to subscribe to a “coffee of the month” package.
If we can ever be a friend or of assistance to you, please reach out.
“Though life becomes windy, we stay rooted in our values from which we find happiness One Day at a Time.”
