Greenville Running Company

Greenville Running Company "SOW THE SEEDS OF SUCCESS AND MAKE THEM GROW."

Throwback Thursday:Greenville Running Company’s Jeff Milliman receiving the “Golden Shoe Award” from Runners World for h...
08/27/2026

Throwback Thursday:
Greenville Running Company’s Jeff Milliman receiving the “Golden Shoe Award” from Runners World for his influence on the running world….
“Coaching, Competing, Performance & Injury Advice, Shoe Fitting, Modifications, Innovations, and Inventions”……

Greenville Running Company is located at 765 Haywood Road…….Next to Men’s Wearhouse & Firehouse Subs….Not in the Mall

Greenville Running Company carries a whole bunch of different models of running shoes from the Italian brand Diadora…..e...
08/25/2026

Greenville Running Company carries a whole bunch of different models of running shoes from the Italian brand Diadora…..every performance model they make…..obviously we really like them…..they are always one step ahead…
I have actually sold Diadora running shoes since the early 1980’s…..
Greenville Running Company is located at 765 Haywood Road…..next to Men’s Wearhouse and Firehouse Subs…We are NOT in the Mall…

From George Gagnon:    “I have used the FlexSpring™ insert for a while now, and it has made a real difference in how my ...
08/21/2026

From George Gagnon:
“I have used the FlexSpring™ insert for a while now, and it has made a real difference in how my feet feel.
Some background: I had foot surgery in 2021, and since then I have needed a professionally made orthotic to get the support my foot requires. That is expensive and it takes time to have made. What I have found is that I can now take an ordinary off-the-shelf insert, pair it with Jeff’s Flex Spring, and get everything I was getting from a custom orthotic. That has changed how I approach footwear.
The insert itself is very thin. It is made of continuous fiberglass fibers, so it is light and strong at the same time, and it has real spring to it. You put it under a standard insert and you barely know it is there, but the support is there.
I have known Jeff Milliman for over twenty-five years. He was an excellent runner, he understands the biomechanics of running as well as anyone I have met, and he has been in the running shoe and gear business for over forty years. He and Gordon Brown knew what they were doing when they designed this.”
FlexSpring™ inserts are available exclusively at Greenville Running Company…
Located at 765 Haywood Road….next to
Men’s Wearhouse & Firehouse Subs….
Not in the Mall…..

Throwback Thursday: Sophomore means                         “Wise Fool”4 years between these photos….In each sophomore y...
08/20/2026

Throwback Thursday: Sophomore means
“Wise Fool”
4 years between these photos….In each sophomore year, I thought I was pretty smart…..But I learned “We don’t know what we don’t know”….Still had much to learn…..
Definitely wish I knew then what I know now.

ACCLIMATIZING TO RUNNING IN HOT, HUMID CONDITIONS……..Photo is National Pecan Festival 10K on a hot, humid day in South G...
08/19/2026

ACCLIMATIZING TO RUNNING IN HOT, HUMID CONDITIONS……..
Photo is National Pecan Festival 10K on a hot, humid day in South Georgia back in the 1980’s…..
It even affects the very best runners……
“It was an awful tough day to race as far as the heat and humidity were concerned today”-John Tuttle (1984 Olympic Marathoner)referring to that day in Albany, Georgia……..
Acclimatization takes effort, time, patience and being a “Thinker”…..
You can’t rush it…..You need to let the body adapt over time….Don’t expect to be able to ignore conditions and proceed like normal.
Realize that your performance levels will not be the same…..and understand it will take longer to recover from hard efforts….
The old standby formula was 1% loss in performance for every 5 degrees above 55 degrees (eg: 45 minute run will take more like 48-49 minutes at 90 degrees)
Please be sure to hydrate well….
Not just during the run; but throughout the day…..

Greenville Running Company is stocked up with the Diadora “Nucleo Gravel”…..    A great hybrid shoe that does well on gr...
08/18/2026

Greenville Running Company is stocked up with the Diadora “Nucleo Gravel”…..
A great hybrid shoe that does well on gravel or road….Excellent as a Cross-Country training shoe where some miles On-road and some are Off-road ..
The road version of this shoe has been one of our best sellers for years….
Cushioned, springy, responsive, supportive, lightweight …..with low heel/toe drop for more stability……especially when running tempo pace…..or on uneven terrain….
*****
Greenville Running Company is located at 765 Haywood Road…next to Men’s Wearhouse & Firehouse Subs…..Not in the Mall

The much anticipated Diadora Corsa has arrived at Greenville Running Company….This new shoe is a great blend of Speed/Pe...
08/15/2026

The much anticipated Diadora Corsa has arrived at Greenville Running Company….
This new shoe is a great blend of
Speed/Performance but with support
for the Long Run…Lightweight, fast, & responsive yet cushioned & supportive….
******
Greenville Running Company is located at 765 Haywood Road…..next to Men’s Wearhouse & Firehouse Subs…..We are Not in the Mall
****************
Interesting backstory:
Photo features one of America’s distance running pioneers: Barry Brown….some
called him the America’s Distance Running “Pied Piper”…
Barry was ranked #1 Master in the World…
In this 1985 photo, he is setting the American Masters’ record in the Marathon….
Barry was part of the Florida Track Club & good friends & teammate with my brother Dave…Barry turned us on to the Italian brand Diadora back in the early 1980’s…
and I have sold them ever since….
***see first comment below

https://www.gainesville.com/story/news/2008/12/08/dave-milliman-running-to-gainesville/31589594007/

“Specificity of Exercise”….. How can I run faster?…..That is the question which concerns every cross country runner……Cro...
08/14/2026

“Specificity of Exercise”….. How can I run faster?…..That is the question which concerns every cross country runner……
Cross-Country means racing on “Undulating soft surfaces over Various terrain including Hills”…..
So getting faster means training hard & fast
on “Undulating soft surfaces over Various terrain including Hills”…
**********
Greenville Running Company is here to help you get the proper footwear to make that happen…..
We are located at 765 Haywood Road…
Next to Men’s Wearhouse & Firehouse Subs.
(Not in the Mall)

*Photo is leaders at Cross-Country World Championships 1970’s……one of the muddiest races I have run….

Greenville Running Company’s Jeff Milliman racing Cross-Country in 1974……wearing his lucky  Cycling Cap & Tube Socks(for...
08/12/2026

Greenville Running Company’s Jeff Milliman racing Cross-Country in 1974……wearing his lucky Cycling Cap & Tube Socks(forerunner to compression socks)……
Note how well groomed XC courses were back in the day….
*******
Greenville Running Company is located at 765 Haywood Road…next to Men’s Wearhouse & Firehouse Subs (not in the mall)

Address

765 C Haywood Road
Greenville, SC
29607

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 1pm - 5pm

Telephone

(864) 631-1154

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