Tavi

12/11/2025

The organization that helped us commercialize our toddler beverage ( Carolina Food Innovation Lab) is hosting a Business Bootcamp! You don't want to miss it! Link in comments!

10/10/2025

Hey family! We need your help. We are currently seeking to identify 5-10 local childcare centers, after school programs, etc. here in tge Greenville, NC area that are currently required to purchase certain food, snacks, and beverages for their students.

Please comment below or send us a dm!

08/04/2025

Be sure to tune in today at 3p!

I had the chance to talk with the amazing April Kelly, founder of — a brand that’s changing the way we think about infant nutrition. Her story is powerful, and her mission is making a real impact.🤎 Don’t miss this inspiring 2-part segment today at 3 PM on Eastern Lifestyle! You can watch it anytime after by clicking the link in bio.🔗

07/21/2025

👶🏾👶🏻👶🏼👶🏽👶🏿 Packaging in Progress!

We’re in the lab working on something special—TAVI’s first packaging is officially in development! 🎉

Designed for real-life parenting and real community needs, our packaging reflects what matters most:
🌱 Simplicity. Safety. Culture. Inclusion.

This is more than just a formula—it’s a statement.
We’re showing up for families who deserve better.

07/16/2025

“I finally felt like I wasn’t guessing anymore.”

That moment of relief? That’s what we’re after.

Too many moms are carrying guilt, shame, or uncertainty when it comes to how they feed their babies—especially when choosing alternatives. We’re here to disrupt that.

At Tavi, we believe nourishing your child shouldn’t come with second-guessing. We’re not just creating a product—we’re building a movement that supports mamas as fiercely as it supports their littles.

💜 We see you. We back you. And we’re bringing better options your way—starting with our complete nutrition toddler beverage launching in just a few months.

Let’s change the story—for our babies and for ourselves.

07/15/2025

Sometimes, the process is the platform. Right now, I’m building—laying a solid foundation and deepening the roots. But best believe…it’s coming. Big shoutout to NC State’s North Carolina Food Innovation Lab—the first to say yes to helping us commercialize our formula recipe. That “yes” transformed our kitchen vision into what’s now our MVP: a complete nutrition toddler beverage..

📊 Just submitted our official inventory numbers for our first production run. Once approved, we’ll lock in the date at the plant and begin sourcing ingredients. 🤗✨💪🏾🙏🏾

👇🏾In the comments:
• What “commercializing” a product really means
• What we mean by “MVP” (and how to think about yours)

Let’s build together. I’ll keep breaking this down as we go so the language and the journey feel less intimidating, more doable, and more shared.

07/03/2025

👉🏽 Curious about how early allergen introduction can help reduce the risk of food allergies? Tap the link in bio to learn more and see how Tavi is making a difference—one bottle at a time. 💛

06/20/2025

Still celebrating our recent win!

06/03/2025

Every founder has a “why.”
Ours? Her name is Tavi.

She’s the reason we launched a formula company that puts Black and Brown babies at the center of innovation.

Winning the Community Choice Award would help us scale this dream—and bring inclusive, allergen-conscious nutrition to families often left out of the conversation.

💡 You can help us make history.

How to Vote:
1️⃣ https://goodsoilmovement.mn.co/share/sl1p43OZ6fqX7ed8
2️⃣ Click Voting Form
3️⃣ Search "Tavi"

🗳️ You can vote for three companies. Our suggestions: Tavi, Ocoa, and Scent & Fire! Remember you have to create a free profile first to vote!

💛 Thank you for believing in this vision. We’re second best only to breast.

06/03/2025

🚨 It’s OFFICIALLY GO TIME! **PLEASE SHARE**
We’ve been selected as a Community Choice Award contender for the 2025 Good Soil Forum led by Bishop T.D. Jakes — and the voting window is officially OPEN.

This isn't just a win for us — it's a win for every overlooked, underserved family looking for better solutions for our babies.
Let’s take Tavi all the way to the top!

This is your chance to directly support a Black, woman-led, family-built business that's committed to nurturing our future — one allergy-friendly bottle at a time.
👉🏾 How to Vote:
1️⃣ https://goodsoilmovement.mn.co/share/sl1p43OZ6fqX7ed8
2️⃣ Click Voting Form
3️⃣ Search "Tavi"
🗳️ You can vote for three companies. Our suggestions: Tavi, Ocoa, and Scent & Fire! Remember you have to create a free profile first to vote!

Let’s flood this thing with votes! We can’t do this without you. 💛

02/12/2025

We’re Back & Bolder Than Ever! ✨🌱

I’m April Kelly, the CEO & Startup Supermom behind what you once knew as Sure—now proudly Tavi (or Hello Tavi)! We’re ramping up for an exciting 2025, and this moment feels like the perfect time to reintroduce our brand, our mission, and our passion for nurturing little ones in a way that’s second best only to breast.

To kick things off, I’m beyond honored to share that Tavi was recently recognized with the Trailblazer Award by MWBE right here in Greenville, NC! This award isn’t just a milestone—it’s a testament to the power of innovation by inclusion.

This journey is just getting started, and we want YOU to be part of it! 🌟 Hit that like & follow button to stay connected with us here on Facebook and over on Instagram () as we shake things up in the industry and continue making waves.

Watch the video, celebrate with us, and let’s build something extraordinary—together. 💛