West Broad Apparel Company

West Broad Apparel Company The West Broad Apparel name was born out of a desire to pay honor to the deep tradition of the fire

This is where the hat belongs.Not on a shelf at home. Right here, next to the helmet, on the rack with the rest of the g...
07/15/2026

This is where the hat belongs.

Not on a shelf at home.
Right here, next to the helmet, on the rack with the rest of the gear.

That's what we build for. Gear that earns its spot next to yours.
Shop the hat.
www.westbroadapparel.com

07/14/2026

Station 10. Berea Fire Department's house.

Walk through it and you'll see the mission on the wall, memorial patches for the ones who came before, and a name patch stitched onto a gear bag waiting for next shift.

That's the standard we build to. West Broad Apparel is made to sit in a firehouse, not just look good in a photo.

Shop the gear built for crews like this one.
www.westbroadapparel.com
Thanks to the crew at Berea Fire Department for letting us in.

This hat's hung by the axes. Rode on the rig. Now it's going home on a head that earned it.That's what we build for... g...
07/13/2026

This hat's hung by the axes.
Rode on the rig.
Now it's going home on a head that earned it.

That's what we build for... gear that belongs wherever the job takes you.
Shop the hat.
www.westbroadapparel.com

Tones drop, gear goes on before the sound even finishes.This shot didn't need color. Just the right tones.Rep yours toda...
07/12/2026

Tones drop, gear goes on before the sound even finishes.

This shot didn't need color.
Just the right tones.

Rep yours today.
www.westbroadapparel.com

07/11/2026

Hose charged. Throttle up. Drill hard, because the fireground doesn't care if you're ready.

Reps. Sweat. Do it again. That's how you get good enough to trust with someone else's life.

We build gear for crews that train like this.
Need custom apparel for your department? Hit us up.
www.wesbroadapparel.com

Iron sharpens iron. Heat does the rest.This is what it looks like to get better: full gear, real smoke, real heat, reps ...
07/10/2026

Iron sharpens iron. Heat does the rest.

This is what it looks like to get better: full gear, real smoke, real heat, reps that count when nobody's filming for likes.
Nobody gets sharp standing still.

We build apparel with the same standard. Made to keep up with the work, not just look good after it.

Shop the shop, gear up.
www.westbroadapparel.com

Training day. Full gear, full pride.The job doesn't stop when the truck's back in the bay, and neither does the pride th...
07/09/2026

Training day. Full gear, full pride.

The job doesn't stop when the truck's back in the bay, and neither does the pride that comes with it. This crew put in the work, we put it on a lid.

Rep the job the way it's meant to be repped.
Shop hats and apparel built by firefighters, for firefighters.

www.westbroadapparel.com

07/08/2026

Pride is on the job and off it. Training to the firehouse table.
Whether you're ordering for you or your whole crew, West Broad has your six.

Shop hats, tees and apparel.
www.westbroadapparel.com

Most people get comfortable and call it contentment. That's not peace. That's decay.This job doesn't reward the version ...
07/07/2026

Most people get comfortable and call it contentment.
That's not peace. That's decay.

This job doesn't reward the version of you from five years ago. It punishes it. The fire doesn't care how good you used to be. Neither does the wreck, the code, or the call that comes in at three in the morning.

If you've stopped chasing better, you've already started losing it, whether you notice or not.

Nobody's coming to save you from mediocrity. That's on you. Do the work for the guy next to you. Do it for your family. Do it for the stranger who'll never know your name but will remember that you showed up ready.

Comfortable is a choice. So is staying sharp. You don't get both.

Spotted on 's truck, right where it belongs.We build these for one reason: so firefighters have something to be proud o...
07/06/2026

Spotted on 's truck, right where it belongs.

We build these for one reason: so firefighters have something to be proud of, on shift and off.
Seeing it end up on your bumper is the whole point.

If you're running a West Broad lid, send us the photo and add us as a collaborator. We're looking for you.

Address

Greenville, SC
29601-29617

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

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