08/03/2026
SOLOMEO. 🤎 A place I’m still not quite over.
Imagine a tiny medieval village tucked into the Umbrian hills. Stone streets so pristine they almost don’t seem real. Grapes hanging from the vines. Sparrows circling overhead. Beauty everywhere.
I have been fortunate to visit some extraordinary places in this world, but Solomeo may be the most special place I have ever experienced.
This is the heart of Brunello Cucinelli, not simply where beautiful clothes are created, but where his philosophy of Humanistic Capitalism has been brought to life.
A theater. A library. Gardens. Artisans. Philosophy. Beauty. Work with purpose. A community that keeps giving back to the people who live and work there.
And then there is the Garden of Philosophers—Dante, Homer and Shakespeare—perhaps my favorite moment of all. A reminder that ideas written centuries ago can still influence how we work, how we treat one another and how we live today.
I keep replaying this day in my mind, trying to hold onto every detail, every conversation and every emotion it stirred in me.
I went to Solomeo curious about Brunello Cucinelli.
I left thinking about something much bigger: how we choose to treat people.
Human dignity is not simply an idea.
It is a way of life. 🤎
And Solomeo proves that beauty and business can live happily ever after. ✨🇮🇹