05/08/2026
Short story:
I was recently wearing my DND hat from Laud Collective and someone asked me was it Dungeons and Dragons. I grinned and said “it can mean whatever you want it to mean when you wear it” 🤷🏽♂️😅.
We laughed a bit and I went on to explain the actual meaning behind the design. I didn’t let him know that it was from my own brand because I wanted to assess his unfiltered response 🕵🏽♂️ (for honest feedback)….If I felt like he thought it was wack, then I would’ve told him that I found it in a department store somewhere 😂
He said “man I love everything about this…do you have the company’s website?”
Me: 😏 ABSOLUTELY!! 😂
I’ve had these kinda conversations often while wearing our gear, and each time the person has been caught off guard learning the message behind the design…(We call it “hiding the medicine in the clothing”)
Although this is intentional (the interactions, conversations, and newfound understanding) it’s always refreshing to see a plan come together!
In these ugly and divided days, it’s truly therapeutic EVERY TIME I come across someone that our message resonates with!