What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 6pm

Charm Boutique

Contemporary Boutique With casual chic styles, Charm Boutique is the go to spot for the latest fashion trends on the Gulf Coast. in Studio Art from Ole Miss.
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Charm is an exciting collection of contemporary clothing inspired by the feminine and bohemian styles of yesterday and modernized for today's trend conscious woman. Our store is located in Gulf Shores, AL in addition to our online store, www.CharmGulfShores.com. Owner, Jana Porter, originally from Jackson, Ms., received her B.A. After graduating she moved to the beach where she worked in interior

design for several years. During the Summer of 2008, Jana opened Charm as a home lifestyle store, that also carried clothing. Fashion has always been an interest of Jana's. As the popularity of her clothes took off, Charm Boutique evolved. Our inventory is always changing to keep up with the latest trends and designs. Visit us today to see what Charm Boutique has for you.

08/31/2026

As we head into September, you will LOVE the new fall arrivals now on the racks! Make plans to shop with us this week. 💜

📍Gulf Shores
You can also shop online w/ free shipping!
shopcharmboutique.com

08/29/2026

The tiny details make us love this dress even more! The lace, cinched skirt, and tie waist make it a current favorite. Check out our stories and stop by to see the many new arrivals that landed this week! 🛍️

Brand: Steve Madden
Tori Walnut Lace Midi Dress

08/27/2026

Our new Elan blouse features a feminine frill neckline, smocked shoulders, and a flattering V-neck with adjustable ties.

Pair it with shorts, skirts, denim, or your favorite dress pants for work. 🤎

Available in-store and online!
shopcharmboutique.com

08/24/2026

What's New: Date Night Edition ✨

We're loving our new Steve Madden & Sadie and Sage dresses! They have a flattering fit that is also comfortable throughout the evening.

08/21/2026

Mix n Match our new arrivals to create your own personal style! We're here to help. 🤗

Hours: Mon-Sat 10-a-6p, Sun 12-5p

08/19/2026

This new Steve Madden blouse gives a sleek, elevated look with a snakeskin finish that adds instant sophistication. 🤎

Find it here in the store and online with free shipping!
📍Gulf Shores
shopcharmboutique.com

08/17/2026

Dress it up or down - it's just so cute both ways! We're loving this new denim jacket. 💙

Currently only in-store. 📍Gulf Shores

08/13/2026

Just in time for the weekend! We know you've been in back-to-school mode, so take a break to treat yourself. Shop in-store and online! 🛍️

📍Gulf Shores
shopcharmboutique.com

08/11/2026

The new Terracotta Script Dress by Meet Me In Santorini is Buddy-approved! 👍🐾

Ready to shop but you're not in Gulf Shores?
Free shipping: shopcharmboutique.com

08/10/2026

✨4 dresses we're loving at the moment! And here's 4 reasons why we love them:

- The prettiest details
- Effortlessly chic
- Great seasonal transition pieces
- Day to night styles

Bonus: You can shop them in store and online!
📍Gulf Shores
shopcharmboutique.com

Address

1545 Gulf Shores Parkway, In The Rouses Shopping Center
Gulf Shores, AL
36542

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 6pm

Website

http://www.shopcharmboutique.com/

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