Shannon and Tamra are both strong, independent, fashion forward women who take life head on and do not let anything get in their way. Having similar passions, levels of drive and having both already been entrepreneurs for some time, Tamra and Shannon knew that working together would be a perfect fit. Tamra and Shannon started Amavi with the vision to create a bohemian lifestyle brand whose culture
is centered around living a life that only follows one’s own wishes and is unconstrained by society. Amavi was created because we both strongly believe in our mantra…Be you, be free. We believe that when you stay true to yourself only then will you truly feel free and we are living proof of that. Neither one of us chose to follow traditional paths in life. Instead we decided to pave our own paths. We listened to our hearts, followed our passions and created jobs and a life for ourselves that allowed us to do what we loved. Amavi is our way of combining our love for fashion, authenticity, and making women feel confident and beautiful. Through Amavi we strive to promote individualism and encourage women to love an embrace who they are and to create their own paths in life and in style. Wear what you want, say what you want, be what you want. Be you, be free.
