04/03/2026
We came, we swam, we’re closing. But hey everything is on sale!
We started Pali Swim 10 years ago in San Francisco, with a dream of quitting our corporate fashion jobs to create a sustainable brand that made people feel as happy in the water as we do.
We have had so much fun. Meeting you, creating, working with friends, and learning about the complex world of production in the United States. But to be honest, production is hard and we are tired. Continuing Pali Swim is no longer sustainable for us as a brand or as individuals.
So with mixed emotions and a little relief— we’re closing. We’re choosing to focus on new endeavors that bring us the same joy, and continuing to create on a more personal level with our communities.
We can’t thank you enough for all your love and support, and for helping make our dreams a reality.
See you on the next wave. 🌊
Martha and Naomi
