SHEFIT

SHEFIT Born from one woman’s refusal to settle, SHEFIT sports bras are designed to work with your body – not against it. Promising unmatched support and comfort. Cinch.

With adjustable fit & support for cups A-I, there’s nothing you can't do in a SHEFIT. For over 40 years, sports bras have been letting us down. And yet, we still bounce. So, we’ve had to adjust. We’ve doubled up. We’ve slowed down. We’ve taken it easy. And we’ve held back. Well, we’ve had enough. It’s time to demand better. To stop settling. It’s time we insist that performance gear work with us,

not against us. That’s why SHEFIT® was founded. Inspired by one woman’s refusal to settle, SHEFIT® has been changing the game for women since 2016 with the release of the Ultimate Sports Bra® featuring patented Zip. Lift.® adjustability. The only sports bra that lets you set your fit and support so you can take control. Of your body. Your workout. And your life. Based in Grand Rapids, MI, SHEFIT has been ranked two years in a row as one of the top 100 fastest-growing privately held companies by Inc. 500 and a leading business by Entrepreneur Magazine. We believe in game-changing design that makes a difference in people’s lives, supporting everyone regardless of color, shape, size, or story, and standing up for and doing the right thing.

07/10/2026

New sleep sound just dropped: the Ivory Drive Emerge. (The all-day support is so comfortable, you’ll forget you’re still wearing it.)

No more mid-day bra changes. Emerge Sports Bra in Ivory Drive supports your every move. Live today. We kept you waiting ...
07/10/2026

No more mid-day bra changes. Emerge Sports Bra in Ivory Drive supports your every move. Live today. We kept you waiting on purpose. Ivory Drive is finally here, and it was worth every second of the tease. Get in there. 🛒😉

Available now on our website.
Model is wearing Ivory Drive Emerge in Size Medium.

Kaitlyn, 5’7” (34D), is wearing the Emerge Sports Bra in size Luxe.

Meet Ivory Drive: the bra that proves comfort and clean design aren't mutually exclusive. Soft-touch fabric. Adjustable ...
07/10/2026

Meet Ivory Drive: the bra that proves comfort and clean design aren't mutually exclusive. Soft-touch fabric. Adjustable straps. A fit that feels like second skin. Shop now.

Every body's different and in 24 hours, every body gets a bra that gets it.🤭
07/09/2026

Every body's different and in 24 hours, every body gets a bra that gets it.🤭

07/09/2026

Every girl deserves to know what it feels like to run without thinking about her b***s.

07/08/2026

Wrong sports bra = instant regret 😅

One jog.
Two steps.
Three bounces.

We’ve all been there.

That’s why our drawer has one rule:
If we’re moving, we’re wearing SHEFIT 💪

These girls are finally getting the support they deserve. Launch week is here. Ivory Drive Emerge is dropping 7/10.
07/06/2026

These girls are finally getting the support they deserve. Launch week is here. Ivory Drive Emerge is dropping 7/10.

07/01/2026

This is your sign that the ice is cracking. Ivory Drive Emerge launches 7/3. Supports about to hit a whole new temperature🧊

High support. Zero compromises. The Ultimate Sports Bra just got even better in Teal Focused.
06/30/2026

High support. Zero compromises. The Ultimate Sports Bra just got even better in Teal Focused.

This lineup never misses. ⚽
06/30/2026

This lineup never misses. ⚽

Address

4400 Central Parkway
Hudsonville, MI
49426

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16162097003

Website

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