Living Blue Apparel

08/04/2026

Retirement is a major transition in an officer’s life and the family that has lived blue alongside them. This is why the Living Blue Apparel team is excited to announce that OTJ Protection and Consulting Agency Inc. is now part of our family of resources.
They believe in giving back and paying it forward employing retired law enforcement and military veterans.

OTJ Protection and Consulting Agency Inc. delivers elite, security and investigative services throughout NYC and the tri-state region. They are deeply committed to community support through their alignment with The Community Police Relations Foundation and The Patriot Cup Golf Series.

OTJ’s comprehensive services include:

·Armed Guards & Executive Protection: Elite services staffed exclusively by NYPD Dignitary Protection professionals.

·Private Investigations & Due Diligence: Thorough background checks and investigations handled end-to-end by veteran NYPD Major Case and Homicide Squad detectives.

·Bug Sweeps: Advanced electronic countermeasures to secure vehicles, residences, aircraft, boats, and conference rooms.

If you’ve just separated from service and exploring what to do next, or you are someone who needs OTJ services, check out their website or find their link in the resource section of the Living Blue Apparel website.

Welcome to our LBA family OTJ!

https://livingblueapparel.com/resources/

https://otjsecurity.com

07/21/2026

When you need care by those who understand the weight of service, where you go means everything.

This is why the Living Blue Apparel team is excited to announce that American Minds is now part of our family of resources.

American Minds was founded on one belief: those who’ve served deserve care tailored to their unique experiences and needs. They combine clinical expertise with lived experience to restore purpose, connection, and strength.

They offer confidential counseling and therapy designed for the military mind, first responders, and their families. American Minds licensed clinicians provide confidential, personalized, evidence-based care that includes therapy and psychiatry-in person or via telehealth-ensuring those who serve receive the right support wherever they are.

Visit: https://www.communityminds.com/american-minds/ to learn more!

https://livingblueapparel.com/resources/

07/09/2026

Advancing wellness for Veterans and first responders is a shared mission of Living Blue Apparel and the National Association for Veteran and First Responder Wellness (NAVFRW).

On, Thursday, September 17, 2026, this mission will come to San Diego, California and bring together public safety leadership, healthcare partners, national organizations, and federal stakeholders to focus on operationally grounded wellness for first responders and Veterans.

Focus on real-world implementation, not theory.
Built around how wellness actually functions inside departments.
Peer-to-peer exchange between leaders and operators.
Exposure to practical tools, programs, and partners.

*Practical Solutions & Measurable Outcomes*

This event is FREE to attend so register today.

Come visit the Living Blue Apparel table and listen to a very important panel discussion on bridging the gap between Equine Assisted Psychotherapy and our Veteran and first responders with our very own, Jason Palamara, and Equine Assisted Growth and Learning Association (EAGALA)leadership.

(https://www.navfrw.org/2026-san-diego-wellness-summit-registration)

(https://www.navfrw.org/)

(https://www.eagala.org/)

07/03/2026

06/30/2026

Click the link below and sign up for Living Blue Apparel messages so you don’t miss out on new design drops, special deals, promos, and more!

https://mailchi.mp/691b09d1139d/sms-signup

06/09/2026

Our officers live by a "service over self" philosophy, working tirelessly to ensure the safety and security we all deserve. But this commitment often takes a heavy physical, mental, and emotional toll.

It is time we remind our protectors that they are seen, heard, and deeply valued.

Our new "U Matter" design—part of our Horses & Heroes collection—celebrates the unique, life-changing bond between horses and our responders. When words fail, horses remind them that they truly matter.

Grab your "U Matter" apparel today!

https://livingblueapparel.com/product-category/equine-assisted-psychotherapy-u-matter-horses-and-heroes/

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06/01/2026

What an honor it was for Veronica and me to support Sheriff Bianco and his run to be California’s next governor at this special fundraising reception.

We were grateful for the opportunity to auction off a Living Blue Apparel gift box and connect with so many incredible people who came out to support and pray for the Sheriff and his family and the journey they are on. It’s always inspiring to spend time with a leader whose strong faith guides everything he does.

This event was yet another wonderful reminder that we are all part of a larger blue family.

05/27/2026

Horses & Heroes Collection

Trust is the foundation upon which all else is built, and it takes time to establish. Both feel safer staying with their own. Both possess a hypervigilant, finely tuned fight-or-flight response, constantly scanning their environments for threats. Both go to extraordinary lengths to ensure survival—yet those very survival tactics often leave them misunderstood by the outside world. Working with them isn't about forcing our perspective; it’s about understanding theirs.

After reading these traits, ask yourself: Do they describe a horse, or a first responder?

It’s hard to tell, because both share the same mechanisms to ensure they live to see another day.

The first-responder health and wellness space is filled with good intentions, endless slogans, and public service campaigns—all noble efforts to swing the pendulum toward better care for those who sacrifice so much for us. But true healing requires something deeper than a slogan.

That is why Living Blue Apparel’s new design line, Horses and Heroes, was born.

Inspired by the profound mirror these animals hold up to our protectors, this collection celebrates horses as the perfect partners to help our heroes find genuine healing and growth. Through Equine-Assisted Psychotherapy (EAP)—an experiential, ground-based, and solution-oriented therapy—first responders are finding a truly safe space to process trauma and navigate life's toughest challenges.

As Eagala Certified Professionals, Living Blue Apparel founders Jason and Veronica Palamara have witnessed firsthand the transformative power horses and EAP have on processing job-related trauma. This profound connection is the heartbeat behind the Horses and Heroes collection.

Discover what’s possible when you partner with a horse!

https://livingblueapparel.com/product-category/equine-assisted-psychotherapy-horses-healing-heroes/