4:12 The Label

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4:12 The Label

SHOP apparel, stickers + accessories!

08/24/2025

NEW HALLOWEEN DESIGNS AVAILABLE NOW 🎃🧡

Link in Bio! 🔗

07/28/2025

🚨 ITS HERE! 🚨

We’ve been so excited to share this with you —— our newest end of summer Park Launch drops this FRIDAY AUGUST 1ST and trust us, this launch is straight out of a fairytale 🎀✨

Think park day dreams, pixie dust, and just the right about of Mickey 🐭🏰

Set your alarms, grab your ears, and get ready to make some magic with us 🧚🏼‍♀️🌈💖

FRIDAY AUGUST 1ST @ 1 PM HST 🔮

07/23/2025

Hey yall!! 🤭

I’m FINALLY returning after a half year long hiatus, the burn out was real. I thought about 4:12 everyday, but decided I needed to live life a little so here’s a few things I’ve been doing the last few months…

- traveled every month this year 🌍
- been to 11 states this year ✈️
- solo traveled🧍🏽‍♀️
- moved into a new place 🏠
- bought a new car 🚘

So here’s a few pics of me, of course I’m still a horror fan 🪦

I’m so happy to announce that 4:12 is BACK just in time for what I’m known for…. SPOOKY SEASON 🎃🦇

Thank you all for still continuing to support my small business online and in person. Coming back refreshed and better than ever.

Launch announcement coming in a few days 💛

12/08/2024

WAIMEA!!!! 🤠💓💞💕💝

You guys ALWAYS show up for my business! 🥂

Thank you so much for always supporting myself & my little brand. So many of you came up to me saying you needed to add to your collection or you already have every sweatshirt I had in my booth 🫶🏽 the outpour of love & support from customers and other fellow vendors today was unreal. I’ve never received so many hugs & honis from everyone I know at a market unlike today! 💞

Again, thank you, thank you, thank you! I’m reminded every market why I do what I do and to keep going ✨

XO, Penny 💝

11/16/2024

LAUNCH IS LIVE 💕✨

10/25/2024

🎄✨ Excited to share something special with you all!

Our Christmas apparel collection is coming NOVEMBER 1ST, and here’s a sneak peak of one of the designs that will be launching ☃️

10/05/2024

Christmas designs are coming in! 🎄✨

Here’s a sneak peak of our Vintage Christmas Car 🚗🎄
We are using a new cozy light weight Comfort Colors sweatshirt 🧵🪡

When should we start releasing Christmas products?
Vote the poll below 👇🏽

09/03/2024

4:12 THE LABEL UPCOMING EVENTS 💖✨

This is the most holiday events we have EVER planned! 🥳

Come find us at any of these markets this holiday season, I look forward to seeing all of you! 🫶🏼

08/18/2024

🚨 FIRST POP UP OF THE SEASON 🚨

Join us and many other vendors for Big Island Makers Market on August 24th from 12-6pm 🍾

We will have with us:
- fall apparel
- hawai’i designs apparel
- drinkware(new designs!)
- embroidered hats
- accessories

& don’t worry if you can’t make it, we will be having a bunch more pop up markets this season around the island! Stay tuned 🎧

Address

Kamuela, HI
96743

Website

http://www.412thelabel.com/

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