At Baby & Company, we build our ethos upon the expression of beauty. It is not strictly the surface that concerns us—we subscribe to the depths, the logic of survival and the pursuit of the sublime. What we wear is a reflection of who we are. One day it may be as effortless as a white tee shirt and jeans; the next, a dress that seems to have been taken off the gallery walls and tailored to a beautiful likeness of the form. We choose not to play the fashion game but to uphold the authentic spirit. With that, we proudly participate in The Slow Fashion movement. We immerse ourselves in garments steeped in enigmatic inspiration. We seek out those who have a story and claim it as their own. For our devoted clients and newcomers alike, we wanted to answer the question we’re asked on a near daily basis: Who is Baby? As the Baby and Company community grows, we’d like to share our history and introduce you to some of our muses who represent the spirit of not just who, but what we embody as a brand and beautifully express what it means to be Baby. Our mission is to nurture a curated shopping environment that attracts those who ascribe to our values and ethos with regards to culture, travel, lifestyle, and worldview through the stories (and closets!) of our beloved customers. Here’s lookin’ at you, baby! In 1976, Uri and Babette “Baby” Burstyn opened the doors on an avant-garde new boutique at the corner of First Avenue and Virginia in downtown Seattle, dubbing it Baby and Company after its larger-than-life founder. The couple stocked the shop with a collection of vintage wares, Euro designers, edgy apparel, and other exceptional finds. Baby and Uri were guided by a keen, artistic eye, looking for particular beauty in pieces outside of the fashion world norms. And the store grew, gaining a following of clients that would come by not only to shop but to enjoy the gathering space and sense of community that Baby and Company provided. In 2009, Baby and Uri sold the store to current owners Jill and Wayne Donnelly, but the spirit of the couple’s original dream survives. Building on the brand’s reputation, the Donnellys shepherded Baby and Company through over a decade of growth, strategically adapting to an inconstant retail world and a changing Seattle downtown. Thus, after the disruption of 2020, they made the tough (but exciting) choice to shutter the brick-and-mortar in Seattle. and reconceptualize Baby & Company in beautiful Sun Valley, Idaho. Baby and Company's future is dynamic, nimble, and progressive as we imagine new ways to bring the brand to you. Whether in the form of limited residencies, engaged ecommerce, or meaningful partnerships, we’re committed to creative reinvention and helming the future of retail.
