La Rubia - Authentic Panama Hats

La Rubia - Authentic Panama Hats The Florida Keys' only Panama hat specialist. Named by Condé Nast Traveler as one of the “10 best places for shopping in Key West.”

Specializing in the legendary, handwoven Panama hat from Ecuador. We import and stock an extensive collection of shapes, colors and weaves, including the world-renowned Montecristis. Named one of the “10 Best Places for Shopping in Key West” by Conde Nast Traveler. This is an experience, not just a hat shop.

06/05/2026
06/05/2026

Loving our new showroom in Duval Square! Still a work in progress, but is it ever truly finished?

Sneak peek. Still getting settled in the new showroom.
05/18/2026

Sneak peek. Still getting settled in the new showroom.

Thank you to my friends Realty ONE Group Destination for the beautiful welcome bouquet and thank you for being part of ...
05/12/2026

Thank you to my friends Realty ONE Group Destination for the beautiful welcome bouquet and thank you for being part of my dream team with the new showroom! I look forward to being your neighbor in Duval Square for many years to come. 🙏🏼💐💕

💐:

The new showroom is a work in progress, but we are open for business. Hope to see you soon! 💯
05/12/2026

The new showroom is a work in progress, but we are open for business. Hope to see you soon!
💯

Dear Friends - La Rubia will be closed for a few days while we get situated in our new, spacious and bright showroom in ...
05/03/2026

Dear Friends - La Rubia will be closed for a few days while we get situated in our new, spacious and bright showroom in Duval Square, just steps off of Duval Street. We have spent the month of April building out what is sure to be one gorgeous space. As a new chapter begins, we want to thank you for your continued business and referrals. Each of you has helped to make La Rubia one of the premier Panama hat specialists in the US. We will let you know when the new showroom is open, but in the meantime if you have a Panama hat emergency, call and we will accommodate you the best that we can. See you soon!

The world-renowned toquilla straw. The only material that Panamas are ever made of. Rapidly renewable. 100% biodegrada...
04/22/2026

The world-renowned toquilla straw. The only material that Panamas are ever made of. Rapidly renewable. 100% biodegradable. Sustainable luxury. Happy 🌎 Day 2026.





The future's so bright...😎
04/20/2026

The future's so bright...😎



Weavings that will soon become beautiful, finished hats.
03/22/2026

Weavings that will soon become beautiful, finished hats.





Same hat, three different ways.
03/12/2026

Same hat, three different ways.





Address

1075 Duval St. , Duval Square Suite C22
Key West, FL
33040

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 11am - 3pm

Telephone

+13052966059

Website

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