White Lace and Promises

White Lace and Promises Voted Knoxville's #1 bridal boutique! Full Service Bridal Boutique in Knoxville, TN specializing in bridal gowns, accessories, and bridesmaids dresses!
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At WLP we genuinely care about you, your wedding and your story! We seek to know each bride. We only work with the best designers in the industry, and we carefully choose our inventory to accommodate every type of bride, venue and budget. You'll feel like you've shopped at tons of salons without actually having to! Our mission at White Lace & Promises is to offer the best experience, selection and

sincerity for every bride. Buying your wedding gown should be the ultimate shopping experience for any girl, and we want to ensure that it is. Here are a few things to know as you prepare to start shopping!

It all starts with one unforgettable "yes." 🤍From the moment  found her dress to the moment she walked down the aisle, e...
08/28/2026

It all starts with one unforgettable "yes." 🤍

From the moment found her dress to the moment she walked down the aisle, every step led to a day she'll remember forever. Seeing our brides' wedding galleries is one of the sweetest parts of what we do.

Congratulations, Grace Notes! Thank you for letting us be part of such a beautiful chapter. Wishing you a lifetime of love and happiness.

Venue: Houston's
Florals/Decor: Pocahontas Posey Patch
Photography: Kaly Beede Photo

08/26/2026

This is one of the questions we hear most, and the good news is you don’t have to have the answer before your appointment.

Our bridal stylist, Heather Roth, is here to guide you through different silhouettes, help you discover what feels best, and make finding your dream dress a fun, stress-free experience. You might even fall in love with a style you never expected.

Comment BRIDE below, and let’s get your bridal appointment on the calendar. ✨

We’ve loved watching Maya model gowns with us before, but getting to see her in the one she chose for her wedding day is...
08/25/2026

We’ve loved watching Maya model gowns with us before, but getting to see her in the one she chose for her wedding day is extra special 🤍✨

Congratulations to the Sextons!

Photographer: Perfetto Photographs
Venue: Marblegate Farm
Florals: Always in Bloom, LLC Florist
Coordinator: Ali Stelick with Team Wedding

08/24/2026

You came in with one vision and left with a completely different dress. 🤍

That’s the fun part about bridal appointments, you never know which gown is going to steal your heart. Sometimes the dress you least expect is the one you can’t stop thinking about.

This Essense of Australia gown is proof that keeping an open mind can lead to your perfect match. Comment BRIDE to find your dream dress. ✨

Send a message to learn more

From "yes" to "I do," this is why we love what we do. 🤍There's nothing sweeter than seeing our brides through the eyes o...
08/21/2026

From "yes" to "I do," this is why we love what we do. 🤍

There's nothing sweeter than seeing our brides through the eyes of their wedding gallery. Congratulations, Olivia Courteau! Thank you for letting us be a part of your beautiful day. Wishing you a lifetime filled with love, laughter, and memories you'll cherish forever.

Photographer: AC Goodman Photography
Floral: Echelon Florist
Hair: Bridalbliss.kris
Makeup: Beauty by Andrea

08/17/2026

Every bride has a list.

“It’s got to have lace,” “I want something timeless,” “It has to be comfortable,” “I want everyone to say wow.”

And then there are the dresses that quietly check every box without even trying. That’s the magic of this Stella York dress. When the dress has it all, the only thing left to do is say yes. 🤍

Comment BRIDE to try this one on đź’Ť

Send a message to learn more

08/14/2026

Some moments are over in an instant, but these are the ones you’ll relive forever. 🤍

From saying “YES” to saying “I do,” it’s an honor to be part of each bride’s story. Congratulations, Lina Babych! Thank you for letting us be part of such a beautiful day. Wishing you a lifetime of love and happiness.

Makeup: Nataliia Drozhzhin Stylist
Hair: DIANA | KNOXVILLE HAIRSTYLIST
Venue: Howe Farms Wedding & Event Venuess

Send a message to learn more

08/10/2026

This Jenny Yoo gown is a beautiful reminder that timeless doesn’t have to mean simple. Delicate floral detailing adds just the right touch of romance, creating a look that feels effortlessly elegant from every angle. 🤍

It’s the kind of dress that makes you slow down, take one look in the mirror, and start imagining your walk down the aisle.

If you can picture yourself walking down the aisle in this gown, comment BRIDE to book your appointment.

Send a message to learn more

Address

8025 Kingston Pike Ste 4
Knoxville, TN
37919

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 1pm - 5pm

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