Southern Belles Formal

Southern Belles Formal East Tennessee's LARGEST Prom, Pageant, & Wedding Gown Destination! Bridal by appt! We're worth the drive to Knoxville! We promise. Woman owned, woman operated.
(296)

Locally owned, operated by Joy Sabo
Est. 2012. Specializing in Prom, Pageant, & Wedding Gowns. Knoxville's top choice and friendliest group of gals to shop with. Locally owned, operated by Joy Sabo
Established 2012.

💗 WHATNOT LIVES ARE BACK! 💗Mark your calendars because we’re going LIVE! 🎀✨ Come shop with us, see all the newest formal...
08/10/2026

💗 WHATNOT LIVES ARE BACK! 💗

Mark your calendars because we’re going LIVE! 🎀✨ Come shop with us, see all the newest formal & bridal finds, and hang out with us on Whatnot! 🛍️💕

📅 8/12 | 5–7:30 PM
📅 8/14 | 5–7:30 PM

Follow us on Whatnot so you don’t miss it! 💖

PromDresses BridalGowns

✨ MARKET IS OVER, BUT WE’RE BACK IN THE STORE! ✨We’re back to our regular store hours this week AND going LIVE on Whatno...
08/10/2026

✨ MARKET IS OVER, BUT WE’RE BACK IN THE STORE! ✨

We’re back to our regular store hours this week AND going LIVE on Whatnot! 💕🛍️

📲 Follow us on Whatnot:
🎀 LIVE 8/12 & 8/14 from 5–7:30 PM

SWIPE TO THE NEXT SLIDE TO SEE OUR WHATNOT SCHEDULE! 💗

PromDresses PageantDresses KnoxvilleTN

08/09/2026

Oops… Happy Birthday Bella🩷
We love you!
🩷Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919

⏰Try-ons stop 30 minutes before closing
📦Special orders & shipping available
🛍️Free layaway
📥DM us style numbers & sizes
💬Text 865-909-PINK (7465)

08/09/2026

Calling all pageant moms!! We restocked kids gowns sizes 2-16! Come snag em before Tennessee Valley Fair!


🩷Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919

⏰Try-ons stop 30 minutes before closing
📦Special orders & shipping available
🛍️Free layaway
📥DM us style numbers & sizes
💬Text 865-909-PINK (7465)

💕🎂 HAPPY BIRTHDAY, BELLA! 🎂💕Today we’re celebrating my girl Bella — and I honestly don’t know what I would do without he...
08/08/2026

💕🎂 HAPPY BIRTHDAY, BELLA! 🎂💕

Today we’re celebrating my girl Bella — and I honestly don’t know what I would do without her! 🥹💕

Bella is so much more than someone who works at Southern Belles. She’s one of the people who helps keep me going when things get crazy, keeps me straight when I need it (even when I don’t necessarily WANT to be kept straight 😂), and somehow manages to keep me grounded when my brain is going 47 different directions at once.

Running a business is not always pretty. There are stressful days, long days, chaotic days, and plenty of “WHAT THE HELL ARE WE DOING?!” moments. 😂 Having someone like Bella beside me who cares, shows up, helps me laugh through it, and reminds me that we’re going to figure it out means more to me than she probably realizes.

I am incredibly grateful for you, Bella. 💗 Thank you for being YOU, for helping me keep this crazy Southern Belles circus moving, and for being someone I can count on.

I hope you have the BEST birthday and feel just how loved and appreciated you are today! 🎂🥂💗

Now go celebrate, birthday girl! And remember… today you’re allowed to tell ME what to do. 😂😂

Love you, Bella! 💕👑

FeralButMakeItFashion

08/08/2026

🚨✨ BIG NEWS, KNOXVILLE! ✨🚨

The moment we’ve been waiting YEARS for is finally here… ASHLEY LAUREN + SHERRI HILL are coming to Southern Belles for PROM 2027! 👑✨

It’s been a LONG time coming, and I could not be more excited to bring these incredible brands to Knoxville and add them to what I truly believe is the BEST DRESS STORE EVER! 💖

And with big brands + big plans comes BIG GROWTH… which means WE’RE HIRING! 👀🔥

If you’re ready to join the Southern Belles madness, I need YOU! 💃🏼

✨ Prom Sales
👑 Pageant Sales
💍 Bridal Sales
🀄️ Mahjong Sales
📦 Behind-the-Scenes / Packing Orders
💼 Personal Assistant
🏆 Store Manager
📱 Social Media Help
…and probably about 47 other things because apparently I’ve decided to build an empire. 😂

If you’re hardworking, energetic, LOVE fashion, love people, and can handle a little bit of FERAL, I want to hear from you!

👉 APPLY NOW at www.southernbellestn.com
👉 Or check the link in bio

PROM 2027… WE ARE COMING FOR YOU. 🔥👑

💎Ava Presley
💎Johnathan Kayne
💎Portia & Scarlett Couture
💎Jovani
💎Primavera
💎Eliza Benton Designs
And now….
💎Ashley Lauren
💎Sherri Hill
Let’s make this the most INSANE prom season yet. 💖

KnoxvilleProm PromDressShopping Pageant Bridal Mahjong WereHiring SouthernBelles

08/07/2026

✨ Day 4 at Atlanta Market ✨

Another day filled with beautiful new arrivals, amazing people, and so much inspiration. We can’t wait to share everything we’ve been finding for the season ahead. 🤍 Stay tuned… your next favorite dress might be coming soon! ✨

BoutiqueStyle NewArrivals MarketRecap SouthernStyle DressShopping

08/06/2026

🚨🚨 BREAKING NEWS 🚨🚨

Y’all… after 13 YEARS in this business, I can finally say it…

✨ SHERRI HILL IS COMING TO SOUTHERN BELLES.
✨ ASHLEYlauren IS COMING TO SOUTHERN BELLES.

This has been a dream I’ve chased for over a decade, and I am beyond excited to officially announce that these incredible designers will be arriving for Prom 2027! 💖

And that’s not all…

💎 Sherri Hill
💎 ASHLEYlauren
💎 Ava Presley
💎 Portia & Scarlett Couture
💎 Johnathan Kayne
💎Jovani
💎 Primavera
💎Eliza Benton Designs aka Jim Ball Earrings
…and many more!

Get ready for an unforgettable season with:
🎉 Exclusive trunk shows
✨ A special appearance by Johnathan Kayne himself!
👑 Porsche & Scarlette Couture joining us for an incredible event
💖 A Jovani trunk show
…and so many surprises I can’t wait to share!

Knoxville… we’re raising the bar for Prom 2027. We aren’t following trends—we’re setting them. 💅

And YES… WE’RE HIRING! If you want to be part of the most exciting prom season we’ve ever had, apply through the link in my bio or on our website.

Prom 2027 is going to be absolutely OFF. THE. CHARTS.

Knoxville… I’m coming for you. 😘💖

Jovani JohnathanKayne PrimaveraCouture AvaPresley PromDressShopping KnoxvilleProm WereJustGettingStarted

Address

146 N Forest Park Boulevard
Knoxville, TN
37921

Opening Hours

Monday 12pm - 7pm
Wednesday 12pm - 7pm
Friday 11am - 7pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

Website

Alerts

Be the first to know and let us send you an email when Southern Belles Formal posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Southern Belles Formal:

Shortcuts

Share

Category