Southern Belles Formal

Southern Belles Formal East Tennessee's LARGEST Prom, Pageant, & Wedding Gown Destination! Bridal by appt! We're worth the drive to Knoxville! We promise. Woman owned, woman operated.
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Locally owned, operated by Joy Sabo
Est. 2012. Specializing in Prom, Pageant, & Wedding Gowns. Knoxville's top choice and friendliest group of gals to shop with. Locally owned, operated by Joy Sabo
Established 2012.

06/14/2026

Bright, bold, and made to sparkle! 💖🩵✨

This adorable teal Johnathan Kayne dress is covered in stunning pink and opal jewels, creating a look that’s fun, vibrant, and pageant-ready! From the moment she steps on stage, all eyes will be on her! 👑

Stop by Southern Belles and find the perfect dress to make her shine! 💎
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

Pearls, sparkle, and pure perfection! 💎This stunning baby blue Ava Presley cocktail dress is dripping in pearl and cryst...
06/14/2026

Pearls, sparkle, and pure perfection! 💎

This stunning baby blue Ava Presley cocktail dress is dripping in pearl and crystal details, giving it just the right amount of elegance and glamour! Perfect for any occasion where you want to shine! ✨ Stop by Southern Belles and make this dazzling look yours!
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

06/11/2026

🚨Please check our hours before coming to visit us this month. We have several events taking us away from the store and will be closed a few weekends coming up. 🚨Thank you!

06/10/2026

Make a statement in red! ❤️✨

This gorgeous Ava Presley cocktail dress is bold, stylish, and impossible to ignore! Perfect for any occasion where you want to look your absolute best! 🌹
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

All white, all wow! 🤍✨This breathtaking Johnathan Kayne gown combines timeless elegance with sparkling gold and AB stone...
06/10/2026

All white, all wow! 🤍✨

This breathtaking Johnathan Kayne gown combines timeless elegance with sparkling gold and AB stone details, finished with a dramatic white side skirt for the perfect touch of glamour! A true showstopper from every angle! 👑🤍👑
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

06/09/2026

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Mermaid vibes only! 🧜‍♀️💜💙✨

This Johnathan Kayne purple and blue fun fashion is giving ocean sparkle and stage magic! Flowing, bold, and made to make waves wherever you go.

Available now at Southern Belles!
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

•Soft, elegant, and impossible to ignore! 💜✨This dreamy lavender gown is the perfect blend of grace and glamour! Whether...
06/09/2026

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Soft, elegant, and impossible to ignore! 💜✨

This dreamy lavender gown is the perfect blend of grace and glamour! Whether you’re stepping onto the pageant stage or making an entrance at your next special event, this dress is designed to make you feel like royalty.

Come find your dream dress at Southern Belles before it’s gone! 👑
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

Address

146 N Forest Park Boulevard
Knoxville, TN
37921

Opening Hours

Monday 12pm - 7pm
Wednesday 12pm - 7pm
Friday 11am - 7pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

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