All About the Gown

All About the Gown ✖️ Curated by a mother-daughter duo
✖️ For the bride beyond ordinary
✖️ $2,000 - $7,000
📍 Lake Geneva, WI

Molly + Jack6.20.2026 🤍We combined the silhouette of one gown with the fabric of another to bring Molly’s dream wedding ...
08/05/2026

Molly + Jack
6.20.2026 🤍

We combined the silhouette of one gown with the fabric of another to bring Molly’s dream wedding dress to life. Every detail was thoughtfully designed to reflect her vision, resulting in a one-of-a-kind gown made just for her. How stunning did she look?

Congratulations to the happy couple! 🥂

Dress: All About the Gown A X E L R O E
Photographer: Crane's Photography
Alterations: Tiffany
Venue: Cog Hill Golf & Country Club
Floral: Julie Markert

A sleek silhouette. Delicate pearls. Impeccable tailoring.Meet SLOANE. Designed for the bride who knows true luxury is f...
07/30/2026

A sleek silhouette. Delicate pearls. Impeccable tailoring.
Meet SLOANE. Designed for the bride who knows true luxury is found in the details. 🤍
Photographer: Morgan Photo Co.
Dress: All About the Gown
Makeup: Lauryn Marie | Wisconsin Makeup Artist
Hair: Kim • Weddings+Event Hair • Chicago/Suburbs • Lake Geneva
Model: RANDI🤍

courtney in JOANNA by Eddy K Bridal 🤍Photographer: KERIDAN | ILLINOIS PHOTOGRAPHER Dress: All About the Gown Eddy K Brid...
07/24/2026

courtney in JOANNA by Eddy K Bridal 🤍
Photographer: KERIDAN | ILLINOIS PHOTOGRAPHER
Dress: All About the Gown Eddy K Bridal
Makeup: Lauryn Marie | Wisconsin Makeup Artist
Hair: Meghan Mueller // Milwaukee Bridal Hair

in VIOLET from //Photography: Host/MUA: Hairstyling: .mke Gown: Floral: Content: Earrings/Veil: Models:
07/20/2026

in VIOLET from //
Photography:
Host/MUA:
Hairstyling: .mke
Gown:
Floral:
Content:
Earrings/Veil:
Models:

07/18/2026

Black never goes out of style. 🖤 Timeless, sophisticated, and effortlessly elegant, it’s no surprise black has become one of the most requested colors for mother of the bride. Would you wear black as the mother of the bride or mother of the groom?

07/17/2026

21 seconds of pure love between Racheal + Trevor. The quiet glances. The moments that remind you what it’s all about. Some love stories don’t need words, just 21 seconds. 🤍

Content:

Photography: .halling
Host/Makeup:
Content Creation:
Hairstyling:
Gown:
Earrings:
Floral:
Venue:

07/15/2026

Linda said what she said… but we still think moms deserve to look and feel amazing! Do you think the Mother of the Bride deserves to feel her absolute best on her daughter’s wedding day? Let us know in the comments. 🤍
❤️

Address

706 West Main Street
Lake Geneva, WI
53147

Opening Hours

Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

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